SAN MATEO, California, August 4 /PRNewswire/ --

- Report Finds Siperian Best-in-Class for Market Vision, Implementation & Technology Partnerships, And Advanced Feature Sets

Siperian, Inc. -- developers of an industry leading master data management (MDM) platform -- today announced that the Company was named a leader in Forrester Research's "The Forrester Wave(TM): Customer Hubs, Q3 2008" released August 4th, 2008. In this evaluation, Siperian placed in the top two for over-all strategy and Siperian Hub XU(TM) earned top scores for data acquisition, data cleansing, relationship and hierarchy management, reference data management, data stewardship and architecture. According to Forrester's comprehensive evaluation, which is based on 149 independent criteria and on actual customer use cases and deployments, Siperian scored highest in ten of nineteen key summary sub-categories. To access the full report, visit http://www.siperian.com/index.cfm?page=L2&crid=95

"Siperian continues to blaze the trail with a best-in-class market vision, implementation and technology and advanced feature sets," wrote author Ray Wang. In the report, he writes "Siperian is best characterised as the smartest kid on the block... Siperian's strength comes from its strong investment in R&D for leading edge enhancements, which brings richness to the solution and market leadership in product strategy and vision." Wang added, "In addition to customer, 40% of Siperian clients use more than one data entity type."

Unlike other solutions, Siperian MDM Hub enables organisations to focus on a specific business initiative and deliver a rapid return on investment and then expand the solution over time and across the organisation to support other business processes and data entities. Siperian's flexible and highly scalable approach enables companies to start small within a business unit in order to deliver rapid return on investment, extend the solution over time to other business processes across the enterprise and evolve to support unified customer views containing complete operational context -- all without locking the company into a single vendor's proprietary architecture.

"Being named a leader in the Forrester Wave is a significant reflection of our flexible approach to MDM and to our customers," commented Peter Caswell, president and CEO of Siperian. "They truly have elevated the use of our platform to enterprise-levels by implementing Siperian MDM Hub not only for customer master but also for other entities such as product, location and reference."

About Siperian, Inc.

Siperian, Inc., an innovative provider of a flexible master data management platform, helps companies unify their critical data about customers, products and organisations -- and delivers reliable, complete views of this data within existing business processes. Siperian MDM Hub(TM) offers the next generation of architectural flexibility for managing all types of master data with an integrated, model-driven software platform that adapts to your business requirements -- and delivers rapid return on investment on critical projects today while evolving to a complete enterprise master data management platform. Siperian's approach enables rapid implementation and has earned the company its reputation for leadership and proven success by meeting the complex requirements of market-leading companies in financial services, health and life sciences, technology, manufacturing and information services, retail and media. With corporate headquarters in San Mateo, California, Siperian has offices throughout the United States and in Toronto, Canada; the Company's EMEA operation is headquartered in London. To learn more about Siperian visit http://www.siperian.com or call +1-866-747-3742.

Siperian is a registered trademark and Siperian MDM Hub a trademark of Siperian, Inc. The names of actual companies or products mentioned herein may be the trademarks of their respective owners

MEDIA CONTACTS: Chris McCoin or Richard Smith McCoin & Smith Communications LLC +1-508-429-5988 (Chris) or +1-978-433-3304 (Rick) chris@mccoinsmith.com or rick@mccoinsmith.com

Web site: http://www.siperian.com

Chris McCoin, +1-508-429-5988, chris@mccoinsmith.com, or Richard Smith, +1-978-433-3304, rick@mccoinsmith.com, both of McCoin & Smith Communications LLC, for Siperian, Inc.