LONDON, September 16, 2010 /PRNewswire/ -- The Intel(R) Sponsors of Tomorrow(TM) marketing campaign takes a comical twist this Autumn with the release of an online video of the world's largest Intel chime. The Bass Jump video aims to engage with new audiences and demonstrate Intel's creative and open approach to marketing.

Bass Jump will further build upon the success of Intel's popular Cannonbells video. Launched in 2009, Cannonbells reached over 1.6 million views globally and showed five Finnish employees being fired out of a cannon at giant wind chimes that mimic the Intel chime. Bass Jump will feature five Romanian Intel employees diving from a rooftop onto inflatable cushions. Each will in turn create gusts of air that trigger a series of comical horn blasts which will replicate the well-known Intel chime sequence.

This campaign again highlights the more humorous side of the company's marketing strategy which is often left concealed, and shows Intel in a different light. Simon Shipley, Communications Strategy Manager, Intel EMEA commented: The Intel chime is iconic and it's something people across the world associate with regardless of their understanding of our technology. So by using it in our video we hope to challenge thinking and show our true personality. Based on the success of Cannonbells, we are confident it's something that will really entertain and engage consumers across Europe and indeed globally].

The Intel Sponsors of Tomorrow campaign showcases the latest Intel technologies and demonstrates how it is helping shape the future. With Intel technology integral to so many elements of everyday life, the campaign aims to educate consumers on how technology can be used in various ways. From the simplest of personal computing tasks to more complicated natural disaster city infrastructure monitoring.

In addition to the online video, Intel in collaboration with MRM London, has created a unique website for Bass Jump which features the main video, behind-the-scenes footage and profiles of the characters involved, as well as a link to a Flash-based game in which consumers can time the five Romanian jumpers into action in order to get the chime to sound right. The Bass Jump game is hosted on its own Facebook page so people can become Bass Jump fans and easily play the Bass Jump game.

Intel's five-note jingle was introduced in 1992 as part of the Intel Inside(R) marketing campaign. It achieved enormous success: by its tenth anniversary the bong was being used in 130 countries around the world, and twenty years later is heard every five seconds somewhere around the world and most recently Fastcompany rated the jingle as the second most addictive sound in the world, after a baby's giggle.

To watch the Bass Jump viral, please visit - http://www.intel.ro/bassjump

To play the Bass Jump game, please visit - http://www.facebook.com/bassjump

About Intel

Intel , the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at http://www.intel.com/pressroom and blogs.intel.com.

Intel, Intel logo, Intel Sponsors of Tomorrow and the Intel Sound Mark are trademarks of Intel Corporation in the United States and/or other countries.

SOURCE: Intel

CONTACT: CONTACT: Perveen Akhtar: Intel UK PR Manager, +44(0)1793-403136,perveen.akhtar@intel.com