LONDON, May 28, 2010 /PRNewswire/ -- Primelocation.com, the UK's principal portal for premier estate agents and properties, has today launched an iPad app http://www.primelocationblog.com/uk/introducing-the-primelocation-com-ip... that allows users to browse property in a way that has never been done before.

The app, which is available to download for free from the Apple App Store from day one of the iPad's UK launch, introduces a new way to browse property for sale or rent, making the most of the iPad's high-resolution 9.7-inch screen. Property search results are displayed in a beautifully crafted spiral of images, ordered by price from high to low. The iPad's touch-screen technology allows users to scroll through the spiral and select an image to view further details.

With the app, users can:

- Browse the full range of Primelocation.com UK properties - Pan and zoom images to view property details with their fingertips - Use the iPad's touch screen to swipe through properties and images - Share property details with their contacts directly from the app via email

Chris Boorman, Head of Product Development for Primelocation.com, said:

We have launched this fantastic app in response to the changing way people are engaging in property searches. The app has been designed not only to help those actively looking for a new home, but also as an interactive tool for those simply wishing to browse prime properties in a particular area.

To download the app for free please go to the Primelocation iPad property application http://www.primelocation.com/ipad-app/ page and click the download button.

To enter the prize draw please visit the Primelocation property blog http://www.primelocationblog.com/uk/ipod-competition-review-our-new-ipad... to-win-an-ipod-touch

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Notes to Editors

About Primelocation.com

Primelocation.com is the UK's property search portal for leading estate agency firms, including major national agencies such as Savills, Knight Frank and Hamptons International, listing over 680,000 prime properties to rent or buy in the UK and overseas.

Pictures accompanying this release are available through the PA Photowire. It can be downloaded from http://www.pa-mediapoint.press.net or viewed at http://www.mediapoint.press.net or http://www.prnewswire.co.uk.

SOURCE: Primelocation.com

CONTACT: For further press information please contact: Claire Mitchell:+44(0)20-7534-2645 / Claire.Mitchell at primelocation.com