LONDON, December 10, 2010 /PRNewswire/ -- Apple once again rewrote the book on how to build a successful smartphone (http://www.mobiles.co.uk/smartphones.html) in the middle of 2010 with the launch of the iPhone 4. With an overhauled design that looks more premium than even its own precursors and brand new software and hardware onboard, the iPhone 4 16GB (http://www.mobiles.co.uk/apple-iphone-4-16gb-black.html) is at the top of the class while most other manufacturers play catch-up. Let us take a little look under the surface gloss and see whether or not the iPhone is for you.

Glass and metal define the look and feel of the iPhone 4, with a premium sheen visible from every angle and a cleverly implemented external antenna allowing for the whole thing to be rimmed with a metal band. On the front the 3.5 inch touchscreen display shares the same dimensions with those fitted on previous iPhones but here the pixel count has been bumped up to 960x640, creating a crisp, clear picture which is superior to almost every other handset on the market. Inside the same A4 processor which powers the iPad is in residence, along with 512MB of RAM which has a significant impact on the way in which the software performs.

When choosing this phone you will need to opt for either the Apple iPhone 4 16GB or 32GB. (http://www.mobiles.co.uk/apple-iphone-4-16gb-black.html) The doubling of storage space does give you more room to download apps and keep your media files, but you will pay a premium for the top of the range model which takes its already stratospheric price even further, so for most 16GB will be more than enough and rarely feel like a compromise.

The iPhone has never been in the running for the accolade of best cameraphone (http://www.mobiles.co.uk/camera-phones.html) with previous generations but all this changes with the iPhone 4. Here you get a five megapixel camera with LED flash which can take some competitive still images, but what makes this stand out is its ability to record HD video in 720p. This is by no means a unique feature but the quality of the video is definitely better than some of its closest rivals, which will make it a great little tool for budding directors or those who want to record funny little moments in life.

With the iPhone 4's (http://www.mobiles.co.uk/apple-iphone-4-32gb-black.html) launch came iOS 4.0, Apple's new operating system which adds some significant improvements without changing the underlying look and feel of the platform. Multitasking is now a real possibility, allowing users to keep third party apps running in the background while they get on with other tasks on the mobile phone. (http://www.mobiles.co.uk/) The FaceTime app enables video calling capabilities, harnessing the forward-facing VGA camera to make chatting with friends face to face over a Wi-Fi connection a possibility. You can add to the standard software with one of the hundreds of thousands of applications available on the App Store, many of which are still free of charge.

The iPhone 4 has already become Apple's (http://www.mobiles.co.uk/apple-mobile-phones.html) fastest-selling smartphone (http://www.mobiles.co.uk/smartphones.html) and so writing in praise of it is hardly going to bulk out its sales figures. This is one handset for which the hype is justified, whether you choose the iPhone 4 16GB or 32GB.

Mark Batson Marketing Assistant mark.batson@mobiles.co.uk Mobiles.co.uk 1 Portal Way North Acton London W3 6RS +44(0)752-574-3715 http://www.mobiles.co.uk