LONDON, September 27, 2010 /PRNewswire/ -- Lebara, the global leader in providing high quality, low-cost international mobile services, today took a significant step forward with the introduction of Pay Monthly contracts. Available initially in the UK, plans offer 2500 international or UK minutes and innovative three month contracts, with prices ranging from just GBP10 up to GBP40. All plans include up to 2000 Lebara-to-Lebara call minutes and text messages and, in celebration of the launch, Lebara is also offering up to 10MB of mobile internet access per day free until November 1st 2010. In expanding its product portfolio Lebara continues to solidify its leadership position.

Available immediately, the new SIM-only plans are aimed at customers who appreciate the value that has become the trademark of Lebara and its Pay As You Go SIM, but whose lifestyle and usage patterns are more suited to a monthly plan. Plans include: My Country for customers predominantly calling internationally; UK Caller for those who mainly make UK calls, but still want great international rates; and Combo for those customers looking for a combination of both. The plans are supported by a new dedicated Pay Monthly customer services team providing support in multiple languages.

Yoganathan Ratheesan, Chief Executive Officer of Lebara said: At Lebara we pride ourselves on our customer-centred approach, placing their evolving needs at the heart of all of our services. With these new plans we are offering more choice, while staying true to our brand promise of offering simple, honest value, without compromising the quality of service already appreciated by millions of customers across the world. This is a significant move forward for Lebara, enabling us to grow our customer base and further cement our position as the global leader in delivering low cost international mobile services.

Dario Talmesio, Senior Analyst for Informa's Mobile Operator Intelligence Centre commented: Our recent MVNO research shows that the space is getting increasingly crowded and that MVNOs need to differentiate their offering. In that context, post pay is an obvious and safe service evolution. According to Informa Telecoms and Media data 42.8% of UK subscriptions are postpaid; Lebara is opening up a whole new market segment with clear growth opportunities.

For full release: http://www.lebara.com/media.html

SOURCE: Lebara

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