LONDON, July 12, 2010 /PRNewswire/ -- Lovestruck.com, the urban dating site for professionals in London and other major world cities, has signed up with IntroAnalytics.com, the behavioural matching and personalisation technology company.
Introanalytics.com are the world's leading experts at behavioural matching for dating and social media and are currently performing close to 100 million recommendations a month for their current dating clients. Their systems have been designed to easily scale and the algorithms use artificial intelligence and behavioural psychology to self-adapt to each dating site.
Intelligent matching algorithms can provide significant benefits to the dating industry because individuals, when faced with more than a very few choices, are unable to easily find the best people to date, resulting in consumer dissatisfaction and lost matching or contact opportunities.
Introanalytics.com address this issue by helping consumers 'discover' the people they are looking for, thereby improving the customer experience, increasing site activity and thus increasing subscriptions. Initial findings suggest that approximately 65% of a typical dating site's activity will be through recommendations and 'similarities' once these are introduced. Recent research suggests increased activity of up to 40% and substantial increases in sales.
Gavin Potter, CTO, was pleased to announce: We are working with Lovestruck.com to improve their revenues by increasing customer satisfaction and lowering churn rates. We aim to achieve this with minimal disruption to their development process by offering them our technology as a plug-and-play API solution.
Lovestruck.com is focusing on delivering innovative online matchmaking to the lucrative dating niche market of city professionals worldwide.
Brett Harding, Managing Director of Lovestruck, strongly believes in convenient and intuitive technology for online dating: Our members are busy professionals so our focus is in finding dates as easy and as relaxed as possible without compromising on quality. We believe that Introanalytic's intelligent matchmaking will be particularly effective for our mobile dating presence, where browsing through endless member profiles on screen may not appeal.
NOTES TO EDITORS
Lovestruck.com
Lovestruck lets time-strapped single city professionals test the chemistry over quick coffee, lunch or after-work dates. Incorporated in June 2006, the site operates in London and many of the UKs other major cities, plus Hong Kong, Singapore, Tokyo and New York.
About introAnalytics.com:
See http://www.introAnalytics.com for more information.
SOURCE: Recommendation Systems Ltd
CONTACT: For further information, please contact: Lovestruck: BrettHarding, +44(0)20-3287-7761 / +44(0)7866-777677, brett@lovestruck.com;intoAnalytics: Nick Tsinonis, Tel: +44(0)208-1333115, Email:nick@introAnalytics.com
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