DALLAS, November 29, 2010 /PRNewswire/ -- DIGESTIVE HEALTH INGREDIENTS MARKET -U.S. analyzes the trends prevailing in the digestive health ingredients market ( http://www.marketsandmarkets.com/Market-Reports/digestive-health-225.html) in the United States. It gives the revenue forecast, competitive structure and market share details for major segments such as digestive prebiotics, digestive probiotics and digestive enzymes. It analyzes the product and application trend for the major product segments. It also provides the profiles of major companies in the United States market.

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DIGESTIVE HEALTH INGREDIENTS MARKET -U.S.

The U.S Digestive Health Ingredients market has been segmented into prebiotics, probiotics and enzymes. The market is in the growth stage and is currently valued to be $265.9 million. It is expected to grow to $495.3 million in 2015 at a compound annual growth rate (CAGR) of 13.2%.

The market dynamics and trends are very different among the three segments. Prebiotics and probiotics are growing at double-digit growth rate as compared to the digestive enzymes, which are experiencing a relatively lower growth rate. Prebiotics is the largest revenue-generating ingredient among the three major segments, followed by Probiotics and Enzymes.

The probiotics market in the United States is at an emerging stage. With reference to the awareness level among the United States consumers against European consumers, the U.S. consumers are still in the growing stage. The market shows a huge opportunity for the digestive health ingredients manufacturers and suppliers who could educate and create awareness among consumers. In the U.S. market, the consumption of probiotics through dietary supplement products is high. However, in Europe, the scenario is reversed as probiotics are often consumed in a more diluted form through dairy and other food and beverage products

The main purpose of this report is to analyze the U.S. market for the following three important digestive health ingredients. Digestive prebiotics (Fructans, Mannan-oligosaccharides (MOS), Galactooligosaccharide (GOS) and so on), digestive probiotics (Cultures), digestive enzymes (Proteases, Lipases carbohydrases, Lactases and so on).

The report also analyses the trends for products and applications used in digestive health ingredient market and provides forecasts for the digestive health ingredient market and its sub-segments. It also analyses the factors driving as well as inhibiting the growth of digestive health ingredients market and its various sub-segments.

Key Findings

- In 2010, the total U.S. market for digestive health ingredients was valued at $265.9 million with an annual growth rate of 18.3%. The market is expected to grow at a compound annual growth rate (CAGR) of 13.2% from 2010 to 2015. The revenue is expected to reach $495.3 million in 2015. - In 2008, digestive health product trend held the highest rank in Mellentis Top 10 Trends for food, nutrition and health category. - The International Food Information Council's survey found that 77% of consumers across the world are actively trying to add fiber to their diets. - Products for gut health have traditionally been more popular in Europe than North America, but the trend is changing as the North Americans embrace the idea of boosting digestive health through supplements and food and beverages. - The main reason for growth in these categories is consumers' interest in handling their digestive health issues with supplements and food rather than pharmaceuticals.

Scope of the report

Market Overview

This section discusses the market definition of digestive health ingredient market. This section also discusses the state of the current market, functional benefits of the products and application analysis. Consumer trends, challenges faced, regulations and critical success factors are also discussed in detail in this section.

Market segmentation

This study is segmented into three broad categories of ingredients, as discussed below.

- Digestive Prebiotics - Digestive Probiotics - Digestive Enzymes

Each section will include market data, market drivers, market inhibitors, forecasts, competitive landscape, application analysis and trends & opportunities in detail.

Company Profiles

This section provides the company profiles of major companies participating in the United States digestive health ingredient market. Company profiles include a brief overview of the company, primary business, strategies followed and developments.

Analyst Briefing Presentation on U.S. Digestive Health Ingredients Market (2010 - 2015) to be held on 07 Dec 2010

The CMF practice at MarketsandMarkets is pleased to announce its Analyst Briefing Presentation on U.S. Digestive Health Ingredients Market (2010 - 2015) to be held on 07 Dec 2010. The briefing will cover an analysis of trends prevailing in the digestive health ingredients market in the United States. The factors, which are driving as well as inhibiting the growth of digestive health ingredients market and its various sub-segments, will also be discussed during the briefing.

To register for this briefing, please click here

http://www.marketsandmarkets.com/AnalystBriefing/digestive.asp

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