BRISTOL, England, July 30 /PRNewswire/ --

- With Photo

A minnow has taken on the giants of the health and sex industries by using National Orgasm Day to promote the health and sex benefits of effective pelvic floor muscle exercises (pfme).

Initiated by SPM Ltd, the Orgasm Survey (http://www.orgasmsurvey.co.uk) has become a global phenomenon with headlines like "Fit women have better sex!" But the real story behind the survey has nothing to do with sex.

SPM manufacture the PelvicToner, a registered medical device initially designed to treat stress incontinence - an embarrassing condition affecting a third of new mums and half of all women past the menopause.

However, as the firm has discovered, Continence Awareness Week doesn't have quite the newsworthiness of National Orgasm Day.

Barry Fowler, MD of SPM, said: "The pelvic floor muscles naturally slacken or stretch because of childbirth, menopause or a lack of effective exercise. This causes stress incontinence, and also reduces intimate contact and sexual satisfaction for both partners."

"The link between the strength of the pelvic floor muscles and the ability to achieve orgasm has been known since 1952 when Arnold Kegel demonstrated that women who thought they were sexually dysfunctional were taught a resistive exercise programme and achieved orgasm for the first time. The method and its benefits have since been consistently ignored by those teaching exercises."

"Every effective exercise involves a resistive force such as the body's weight or a barbell, so encouraging women to squeeze thin air is ineffective and demoralising."

Key Findings of the Orgasm Survey

- Nearly half of all women are not getting their share of orgasms!

- Women who claim to have a good pelvic floor have twice as many orgasms as those who don't

- Women who undertook regular PFME using a PelvicToner resistance device reported a much improved sex life within 4 weeks

The PelvicToner(TM) (GBP29.99) is a simple, progressive resistance vaginal exerciser designed to help women meet Kegel's fundamental requirements to identify and isolate the vaginal (pubococcygeal) muscle and then to exercise it properly against a variable resistance with the appropriate bio-feedback.

Contact details Sex focus: http://www.iwabo.co.uk Health focus: http://www.mypelvicfitness.com Telephone sales and helpline: +44(0)117-968-7744 The Orgasm Survey is ongoing at http://www.orgasmsurvey.co.uk

A fact sheet and interview transcripts can be downloaded from http://www.orgasmsurvey.co.uk

Note to Editors:

A picture accompanying this release is available through the PA Photowire. It can be downloaded from http://www.pa-mediapoint.press.net or viewed at http://www.mediapoint.press.net or http://www.prnewswire.co.uk.

For more information and interviews contact, Barry Fowler +44(0)117-968-0171, +44(0)7768-233-670, press@spml.biz