LONDON, March 26, 2010 /PRNewswire/ -- Universal Networks International has today announced a partnership between SCI FI and Nintendo and Capcom's Monster Hunter Tri game, which will run throughout April as the channel transforms to Syfy.
The partnership will see the top selling game sponsor the UK Premiere of the epic fantasy adventure LEGEND OF THE SEEKER season 2 on Thursdays at 8pm with specially created 15'' openers, 5'' breakbumpers and 10'' closers.
In addition, the partnership will cover the Monday Night Movie strand throughout April, the Creatures vs Monsters movies stunt, which runs from 26th-28th March, and episodes of BUFFY THE VAMPIRE SLAYER between 26th March and the end of April.
During the period the channel transforms to Syfy as part of the global evolution of SCI FI. The channel launches at 10pm on Tuesday 13th April with the UK premiere of V, the visually stunning reimagining of the groundbreaking invasion miniseries. The following evening (10pm) sees the UK premiere of the high-octane drama HUMAN TARGET.
SCI FI will launch its HD service on Virgin in early April - meaning both Sky and Virgin customers will be able to watch the channel in glorious High Definition.
As SCI FI becomes Syfy and evolves into a brand which further embraces imagination and innovation, we're delighted to have such a strategically perfect partner on board, said James Newton, UK Head of Channels, Universal Networks International.
Given the sense of adventure which features in LEGEND OF THE SEEKER, Nintendo - and specifically Monster Hunter Tri - is obviously a brand which will resonate brilliantly with our viewers.
Rob Lowe, Marketing Manager, Nintendo UK commented; We're delighted to be working alongside SCI FI for the launch of Monster Hunter Tri, we hope to excite Sci Fi fans across the UK with this epic new title available exclusively on Wii.
The deal was brokered by Sky Media's Wesleigh Lewis and MEC Access Damien Gilliman, with sponsorship creative designed by Hatch
SCI FI is available on Sky 129, Virgin 135, TalkTalk 22.
Contact: Jane Muirhead Universal Networks International NBC Universal +44(0)207-631-2951
SOURCE: Universal Networks International
CONTACT: Contact: Jane Muirhead, Universal Networks International, NBCUniversal, +44(0)207-631-2951
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