CHANGZHOU, China, June 23 /PRNewswire/ --

Niutang Chemical, a leading global manufacturer of food additives, pharmaceutical intermediates and curing agents, has recruited Alan Turner to lead its new office in the United Kingdom. As sales director of Niutang U.K. Ltd., Mr. Turner will spearhead all of Nuitang's sales and marketing in the U.K., including sweeteners and folic acid. He will particularly focus on the company's fast-growing businesses in aspartame and sucralose.

Mr. Turner brings a wealth of sales experience in the sweetener, pharmaceutical and chemical markets to Niutang. He has worked as key account manager for DSM's anti-infectives and specialty chemical products. He held a similar position with Holland Sweetener Company, which was one of the world's premier makers of aspartame.

"Alan is a strong addition to our experienced management team in Europe. He will play a pivotal role in continuing to strengthen Niutang's direct ties to our global customers," said Licheng Wang, Jr., general manager of Niutang. "Alan will continue to build our branded sweetener business in the U.K., where we are one of the largest suppliers of aspartame."

Mr. Turner also will be focusing on aggressively expanding Niutang's sucralose market share in the UK. Already a dominant sucralose supplier in the United States, the company recently received a "freedom to operate" legal opinion on its proprietary process for manufacturing sucralose for the U.K. and continental Europe.

"Our new U.K. office is part of Niutang's ongoing strategy to provide outstanding customer service, which is one of the qualities that distinguishes Niutang in the global marketplace," added Mr. Wang. "Our focus on adding value to all customer relationships, as well as maintaining the highest levels of integrity and meeting the most stringent manufacturing, compliance and quality benchmarks, has helped propel Niutang into one of the largest manufacturers of aspartame and sucralose in the world."

Mr. Turner reports to Donna Ling, vice president of sales of Changzhou Niutang Chemical. Mr. Turner assumes his new position July 01, and later this year, he will officially open the U.K. office in Birmingham.

About Niutang

Niutang Chemical is one of the world's leading manufacturers and distributors of food additives, chemicals and pharmaceutical intermediates that are instrumental to food, beverage, pharmaceutical, nutraceutical and industrial products. Established in 1969, Niutang's commitment to producing the highest-quality food additives at competitive prices has ensured its rapid growth into a leading global manufacturer of aspartame, folic acid, and more recently, sucralose. The company is certified in meeting the most stringent U.S. and European manufacturing, compliance and quality benchmarks. Based in China, Niutang also has sales and quality control operations in the United States and Europe that support its strong focus on quality, integrity and customer service.

For more information:

Doreen Lubeck DJ Lubeck, LLC +1-773-583-4331 djlubeck@yahoo.com

Doreen Lubeck of DJ Lubeck, LLC, +1-773-583-4331, djlubeck@yahoo.com, for Niutang Chemical