CHICAGO, September 11 /PRNewswire/ --
Novarra, the Internet Mobility(TM) company, today announced an extension to their partnership with Yahoo! to provide its Vision(TM) web solution for Yahoo! oneSearch. Novarra serves millions of transformed pages every day, enabling access to the best of PC Internet content on mobile. As part of the agreement, the companies deployed Novarra's Vision v7.3 platform that includes customized mobile content handling capabilities.
When consumers click on a Web link from Yahoo!'s oneSearch results, Novarra's Vision platform transforms the PC content for a fast and optimal mobile experience. Complex Web sites around the globe are automatically optimized for thousands of unique mobile devices.
"Yahoo! is committed to providing the best user experience to consumers on their mobile phones," said Steve Boom, senior vice president, Connected Life, Yahoo! "Partnering with Novarra provides us with an effective Web transformation solution to render Web content for mobile handsets."
"We're pleased that Yahoo! chose Novarra to adapt content with speed and simplicity, which is critical for effective presentation," said Bruce Simpson, chief operating officer for Novarra. "All our customers have experienced consumer satisfaction and steady growth, enabling operators and Internet brands to generate significant revenues."
About Novarra:
Novarra, the Internet Mobility company, provides high performance mobile web platforms for operators and content providers to create new internet-based services and revenue streams. Novarra developed the first server-client architecture for web content transformation and network optimization designed for mass-market, high volume mobile consumer deployments. Novarra's open, standards-based platforms deliver a high quality mobile user experience for services like full rich web, search, premium portals, personalization, video and advertising as well as support for mobile sites. Global, commercial deployments over 5 years on both 2.5G and 3G networks have proven consumer satisfaction, uptake and increased data services revenues.
Novarra, Internet Mobility and Vision are trademarks of Novarra, Inc.
Yahoo! and Yahoo! oneSearch are trademarks and/or registered trademarks of Yahoo! Inc.
For more information: Europe: Annie Woodhead / Alexis Dalrymple Hotwire PR annie.woodhead@hotwirepr.com / alexis.dalrymple@hotwirepr.com +44-(0)-207-608-4664 / +44-(0)-207-608-4685 North America: Amy Krigman Topaz Partners Novarra@topazpartners.com +1-781-404-2437
Web site: http://www.novarra.com
Europe, Annie Woodhead, +44-(0)-207-608-4664, annie.woodhead@hotwirepr.com, or Alexis Dalrymple, +44-(0)-207-608-4685, alexis.dalrymple@hotwirepr.com, both of Hotwire PR; or North America, Amy Krigman of Topaz Partners, +1-781-404-2437, Novarra@topazpartners.com, for Novarra, Inc.
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