DUBLIN, December 2, 2010 /PRNewswire/ -- The Now Factory (http://www.thenowfactory.com), the leading provider of Active Subscriber Intelligence (ASI) (9http://www.thenowfactory.com/asi.html) for the communications market announced today, the official opening of its new Asia-Pacific headquarters in Singapore. The new opening consolidates the growth The Now Factory has experienced in the Asia-Pacific region over the last 18 months where it has won a number of new contracts for its IP intelligence solutions with key mobile operators in the region.

Growth in the penetration of mobile data services has been particularly strong in the Asia-Pacific market over the last year. Driven by the emergence of smartphones and other similar mobile broadband enabled devices, subscribers are demanding more feature-rich and innovative multi-media services. To help service providers capitalise on the forecasted growth in mobile data services, The Now Factory provides in-depth intelligence on how subscribers interact with different smart devices and services across multiple IP networks helping optimise the subscriber experience and driving greater profitability across the service provider's key business and operational functions.

"The Asia-Pacific region represents one of the most dynamic and fastest-growing communications market in the World " said Tom Morrisroe, Chief Executive Officer with The Now Factory. "Opening our new regional headquarters in Singapore will enable us to expand the reach of our Active Subscriber Intelligence (ASI) solutions and to better service the needs of our customers in the region."

About The Now Factory

The Now Factory is the leading provider of Active Subscriber Intelligence (ASI), empowering service providers with a holistic view of the subscriber data journey that enables them to optimise the subscriber experience and drive greater profitability and operational efficiencies across their IP networks. The company is unique in the breadth and quality of actionable IP intelligence (http://www.thenowfactory.com/asi.html) it delivers with context at any given time across different correlations of subscribers, services, devices and networks. Its Sourceworks ( http://www.thenowfactory.com/sourceworks.html) IP probing technology has been installed with over 31 different service providers capturing and analysing intelligence from over 420 million subscribers. More information on the company can be found at http://www.thenowfactory.com

SOURCE: The Now Factory

CONTACT: For more information, please contact: Oliver Finn, MarketingDirector, The Now Factory, Tel: +353-87-222-9092, E.Mail:oliver.finn@thenowfactory.com