BASEL, Switzerland, May 18, 2010 /PRNewswire/ -- Although there is copious scientific evidence to support the importance of micronutrients such as vitamins and carotenoids for health, studies investigating their efficacy, requirements and safety sometimes come to conclusions that are less clear than expected or even contradict expectations. This is actually not surprising, because the relationships between diet, health and disease are extremely complex and are affected by many factors. It is correspondingly difficult to prove and influence these relationships.

The subject is so complex that even nutrition experts admit that many things are barely understandable for them - not to mention for non-professionals. Nevertheless a lot of people talk and write about micronutrients in public. The majority of consumers obtain their knowledge about the efficacy and safety of micronutrients from news reports in the mainstream media. The mainstream media's reporting about micronutrients tends to consist of sensationalist features, which frequently warn against consuming certain essential nutrients. As a result, many consumers are needlessly wary and distrustful of micronutrients. This is especially problematic as many national nutrition surveys show that certain parts of the population in developed countries do not have adequate micronutrient provision.

In order to change the negative image of micronutrients coined through the media and to provide a balanced information source, DSM Nutritional Products has developed the NUTRI-FACTS website, a non-commercial high-quality online information source about essential micronutrients for consumers, media representatives and healthcare professionals. The NUTRI-FACTS website provides up-to-date, generic, science-based information on the health impacts, requirements and safety of micronutrients. NUTRI-FACTS's objective is to make this information accessible to the broader public, helping to find a way around the complex world of micronutrients. The initiative is supported by an external Scientific Advisory Board of international nutrition experts.

NUTRI-FACTS offers you - the latest scientific news, theories and established facts about micronutrients in several languages. - background information on study results and expert comments. - interesting results of national and international nutrition surveys and studies of consumer behavior

Please take the opportunity to learn more about NUTRI-FACTS by visiting http://www.nutri-facts.org.

In addition, you have the option of ordering the NUTRI-FACTS Newsletter, which contains samples of topics featured on the website. If you sign up at http://www.nutri-facts.org/News-Service.59.0.html, the newsletter will be sent to you automatically by e-mail every month for free.

You can also subscribe to an RSS feed service which will keep you automatically updated on daily NUTRI-FACTS news.

Additionally, you have the option of adding a link to NUTRI-FACTS on your relevant websites in order to make this service available to others as well.

If you have any questions about NUTRI-FACTS, please do not hesitate to contact us.

Dr. Peter Engel P.O Box 2676 4002 Basel Switzerland Tel: +41(0)61-815-7961 contact@nutri-facts.org

SOURCE: Nutrifacts-Org

CONTACT: Dr. Peter Engel, P.O Box 2676, 4002 Basel, Switzerland, Tel:+41(0)61-815-7961, contact@nutri-facts.org