A new International Standard from the International Electrotechnical Commission (IEC) will help designers of audio-video and information technology equipment - such as laptops, mobile phones and TVs - to make the best decisions on energy efficiency and reducing environmental impact at the start of the design and development process.

The standard - IEC 62075 - makes designers consider the entire life cycle of a product - from the materials and energy used in its manufacturing, to its efficiency when switched on or in standby mode, through to the safe disposal of the product at the end of its life.

Designers are told to consider the product's energy efficiency, the use of various materials, such as different types of plastics, as well as the product packaging. To increase energy efficiency, the standard helps to explain the different operating modes and the relevant benefits/drawbacks to be considered.

The standard advises on the environmental regulations that are coming into force, and provides links to numerous government environment agencies around the world.

Commenting on the new standard, IEC General Secretary & Chief Executive Officer, Ronnie Amit, said: "The IEC Standard helps designers consider all aspects of a product's life cycle, from the cradle to grave. If we can get designers to think holistically at the start of the product's life cycle, then it's a win-win for the consumer, governments and industry alike."

About IEC

IEC is a not-for-profit, non-governmental organization comprising 145 countries that develops international standards for all electrical, electronic and related technologies. IEC Standards cover a vast range of technologies including power generation, home appliances and office equipment, solar and marine energy and nanotechnologies.

Internet: http://www.iec.ch

Contact and for Review Copies (Journalists):

Jonathan Buck Phone: +41-22-919-02-65 E-Mail: jjb@iec.ch

Contact and for Review Copies (Journalists): Jonathan Buck, Phone: +41-22-919-02-65, E-Mail: jjb@iec.ch