LONDON, February 4 /PRNewswire/ --

Planalytics Inc., the global leader in Business Weather Intelligence(R), explained in its WeatherCall(SM) report that cold January temperatures gave a much needed boost to companies looking to clear winter product. On a national level, the monthly maximum temperature for the month was 6.1 degrees C (normal 6.6 degrees C). This kept consumers in the winter mindset, aiding sales for items such as sweaters, scarves, hats and gloves. January 2009 was 2.5 degrees C colder than January 2008, giving the High Streets at least one favourable variable compared to the previous year.

December ended on a strong note in terms of cold temperatures, and that seemed to transition nicely into the month of January, stated Tim Morris, Managing Director for Planalytics Europe. The mid-month weather was very volatile as there were frequent periods of rain and strong winds. This may have slowed footfall a bit, but there was a quick rebound in the last part of the month as temperatures dropped. Retailers cannot use the age-old 'weather excuse' this time around, Morris added.

The only downside to the favourable temperatures was the fact that most retailers were discounting products such as boots, heaters, etc. Alas, the profit margins were not as high for these high volume sales.

Planalytics WeatherCall Report showed positive year-on-year weather driven demand indices for the following product categories: Heavyweight Outerwear (+26%) and Soup (+8%). Negative year-on-year indices included Early Spring Gardening (-39%).

For more information, contact Planalytics Europe at +44-(0)-20-7321-3715.

About Planalytics Inc.

Planalytics Inc. (www.planalytics.com) is the singular global source of Business Weather Intelligence -- the actionable information companies need to understand and optimize the impact of weather on their business. Weather is the most volatile of all external factors affecting business performance and Planalytics helps companies proactively manage this risk. Powered by an unparalleled database of weather's financial and volumetric impacts, proprietary modeling technologies and market-specific expertise, Planalytics' Business Weather Intelligence is essential to any company, in any industry, looking to effectively shape strategies, pinpoint opportunities and make more profitable decisions.

David Frieberg of Planalytics Inc., +1-610-407-2905