TORONTO, December 16, 2010 /PRNewswire/ -- Redknee , a leading provider of business-critical billing and charging software and solutions for communications service providers, is pleased to announced that its data rating and charging solution is driving the growth of data value added services (VAS) at a leading operator in India. The operator has experienced six-fold growth of data traffic following the launch of flexible business models and promotions supported by Redknee's NGRC platform. The continued success of Redknee's NGRC in the field is further validated by the solution being named a Shining Star at this year's Mobile Star Awards.

As mobile operators across the world look to VAS to strengthen their subscriber base, market share, top-line revenue and profitability, Redknee's NGRC platform is supporting growth strategies of service providers by monetizing services, customers and networks. According to Informa Telecoms and Media, global mobile VAS revenue is expected to reach $304 billion by 2014. In the prepaid market, monetizing is often a challenge as operators are faced with low ARPU and usage. Built with a configurations based promotions engine that requires no scripting, NGRC allows operators to launch promotions quickly and analyze the results through the integrated analytics engine. By allowing the operator to create promotions, which monitor for certain usage patterns in real time and reward subscribers immediately, NGRC gives the operator a powerful tool to drive service adoption, alter subscriber behavior and increase ARPU. Redknee's customer in India is quickly increasing its VAS revenues by capitalizing on Redknee's leading real-time rating and charging solution to launch off-peak promotions and tiered rate plans in order to drive adoption of its data services.

Lucas Skoczkowski, Redknee's CEO commented:

"Redknee continues to support the data growth for operators across the world by enabling the delivery of innovative business models and next generation customer care that help increase usage of high value services and grow the profitability of the customer lifecycle. The success this operator is experiencing further reiterates the value of Redknee's real-time monetization solutions by driving profitability, growth and market differentiation for our customers. At Redknee, we continue to invest in real-time monetization solutions to support the growth of mobile data and content for wireless subscribers around the world."

For more information about Redknee and their solutions, please go to http://www.redknee.com.