MADISON, Wisconsin, January 18, 2011 /PRNewswire/ -- Women's web-based fashion retailer Shopbop.com (http://www.shopbop.com/?extid=SN_release_Jan11), the leading women's online fashion boutique worldwide, has announced that it will launch several new and innovative site features designed to facilitate shopping for their global customer base. The specialized features will include the option to shop in twelve different currencies and the ability to checkout and communicate with customer service in six languages: French, German, Spanish, Japanese, Simplified Chinese, and Korean, enabling customers to personalize their shopping experience.

As a world-renowned fashion resource carrying over 400 different designer labels, Shopbop.com (http://www.shopbop.com/?extid=SN_release_Jan11) offers one-stop shopping for everything a woman needs in her wardrobe from denim to swim and dresses to footwear. In 2009, Shopbop introduced free worldwide shipping in three days or less, one of many initiatives that demonstrate the trusted and globally recognized fashion merchant's commitment to serving its customers worldwide.

"Women around the world turn to us for the latest fashion from established and emerging designers, exciting editorial features, exclusive items, and exceptional customer service," says Shopbop Head of International Marketing Karen Grajwer. "Complimentary three-day shipping anywhere in the world was our first step towards our goal to offer the best service. We remain committed to providing the easiest and most enjoyable shopping experience, no matter where our customer resides."

Based in Madison, WI, Shopbop.com is a leading online shopping destination for fashion-forward women around the world, carrying everything a woman needs for her wardrobe from trendy tote bags (http://www.shopbop.com/bags-totes/br/v=1/2534374302055237.htm?all&extid=...) and designer boots (http://www.shopbop.com/shoes-boots/br/v=1/2534374302112432.htm?all&extid...) to white dresses (http://www.shopbop.com/dresses-whitedress/br/v=1/2534374302091631.htm?al...) and designer swimwear (http://www.shopbop.com/clothes-swimwear/br/v=1/2534374302024726.htm?all). Shopbop offers a comprehensive collection of designer apparel and accessories to suit every style (http://www.shopbop.com/ci/3/lp/shopby-shopyourstyle.html?extid=SN_releas...) and occasion (http://www.shopbop.com/ci/3/lp/shopby-occasions.html). Shopbop.com offers more than four hundred top designer labels including Milly (http://www.shopbop.com/milly-dresses/br/v=1/2534374302063590.htm?all&ext...) ,Jeffrey Campbell (http://www.shopbop.com/jeffrey-campbell/br/v=1/2534374302117231.htm?all&...) , D&G (http://www.shopbop.com/dg/br/v=1/2534374302181730.htm?all&extid=SN_relea...) , Cynthia Vincent (http://www.shopbop.com/twelfth-st-cynthia-vincent/br/v=1/253437430202394...) , Rebecca Minkoff (http://www.shopbop.com/rebecca-minkoff-bags/br/v=1/2534374302039657.htm?...) , M Missoni (http://www.shopbop.com/missoni/br/v=1/2534374302154911.htm?all&extid=SN_...) , and Madewell (http://www.shopbop.com/madewell-clothes/br/v=1/2534374302155632.htm?all&...). Shopbop.com is a part of the Amazon.com Inc. (AMZN ) group of companies.