LONDON, December 15 /PRNewswire/ -- silicon.com (http://www.silicon.com), the authority on IT strategy for business leaders, today unveils its sleek new look and feel, and a unique content offering focused on helping executives across the business make the right strategic IT decisions.
As well as exclusive features and analysis for CIOs and IT directors, the revamped site features new dedicated editorial sections for CEOs, finance directors and other senior executives who are increasingly taking a role in the IT decision-making process.
The technology platform that underpins silicon.com has been completely rebuilt. silicon.com has partnered with Endeca Technologies ( http://www.endeca.com) to provide search and navigation solutions for the site. The Endeca platform will provide more contextual promotion of content enabling the silicon.com audience to better discover content around any given topic and interest. silicon.com has dramatically improved site performance with a new optimised layout and navigation that allows readers to find the information they want as quickly as possible.
Reader research highlighted business leaders' need to access information from the site on the move. silicon.com mobile will launch in January, enabling professionals to access the full site on their phones, and allowing instant access while away on business or on the daily commute. Other new features will be rolling out over the coming weeks.
Informed technology decisions are vital to any business that wants to be successful, but it's often hard for business leaders to keep up to date with every new development, said Steve Ranger, editor of silicon.com. silicon.com has been helping CIOs and IT directors make intelligent technology choices for more than a decade. And we know other executives - such as CEOs, finance directors, HR directors and sales and marketing directors, need access to the same sort of information. Technology decisions have become central to the entire business' strategy and today silicon.com has adapted to serve the expanding information needs across all lines of business.
As well as the enhancements to the reader experience, silicon.com has developed a range of advanced advertising solutions that will appeal to brands wanting to be at the forefront of business leaders' minds throughout the key stages of the purchase process.
It is essential that online media brands stay focused on the needs of their readers, said Jill Orr, VP and managing director of CBS Interactive UK. With silicon.com, we have been able to marry third party technology with content expansion to make silicon.com more relevant to decisions makers today. This is an exciting step forward for the brand.
About silicon.com
silicon.com (http://www.silicon.com) is the authority on IT strategy for business leaders. The site provides expert and in-depth insight into the smart use of technology across the business with customised content for CEOs, CIOs and IT directors, finance executives, sales and marketing directors, and heads of HR, as well as for the public sector.
About CBS Interactive UK Limited
CBS Interactive UK, a division of CBS Corporation, is the UK's largest online-only publisher of premium content. With more than 9m people visiting its UK properties each month, CBS Interactive is a UK top 15 web property. Our portfolio of leading brands - which include CNET UK, GameSpot UK, TV.com, BNET UK, silicon.com and ZDNet UK - span popular categories like technology, entertainment, and business.
SOURCE: silicon.com
CONTACT: For more information contact: Helen Cooke, silicon.com,+44(0)20-7021-1100, helen.cooke@cbs.com
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