PLEASANTON, California, August 28 /PRNewswire/ --

- New Innovation Community Advances Work-Related Adoption of Immersive Internet

Spigit, the market leader in Enterprise Innovation and Idea Management software, today announced it has been selected by ThinkBalm, a leader in IT industry analysis and strategic advisory services focused on the Immersive Internet, to power its recently announced innovation community.

The ThinkBalm Innovation Community is focused on work-related use of the Immersive Internet -- virtual worlds and campuses, immersive workspaces and applications, and immersive learning simulations. ThinkBalm established the ThinkBalm Innovation Community at www.thinkbalm.com/community as a grand experiment in collaborative innovation and idea sharing.

"We are excited to have the opportunity to work with the entrepreneurial team at ThinkBalm," stated Paul Pluschkell, CEO and co-founder of Spigit. "The principals have put together an innovative community that leverages core components of our technology including reputation management, currency management, and automated idea graduation."

Pluschkell adds, "We have started to see increasing demand for enterprise social software that produces objective results within both public and independent external communities. The speed and scale of conversations can redirect entire markets. The enterprises and professional communities that recognize the need to gain insight from these conversations will succeed."

The ThinkBalm Innovation Community is the latest in a series of new communities powered by Spigit, including those for Southwest Airlines, Inlab Ventures and others, to go along more than a dozen new enterprise communities during the 3rd Quarter of 2008.

About Spigit (http://www.spigit.com)

Spigit develops enterprise community software to drive innovation and empower decision makers. Spigit's core products, InnovationSpigit and IdeaSpigit, are used by Fortune 500 companies to power both internal and external innovation and idea management initiatives.

Spigit has received recognition and numerous awards including Best of Interop 2008 and the 2008 Gartner Cool Vendor in the High Performance Workplace.

About ThinkBalm (http://www.thinkbalm.com)

ThinkBalm offers independent industry analysis and strategic advisory services to Immersive Internet technology marketers, advocates and implementers, and explorers focused on using virtual environments to transform how work gets done. ThinkBalm is operated by leading industry analyst Erica Driver and entrepreneur and inventor Sam Driver.

Web site: http://www.spigit.com http://www.thinkbalm.com http://www.thinkbalm.com/community

Mike Weiss of Antenna Group, +1-415-977-1926, mike@antennagroup.com, for Spigit