BOREHAMWOOD, England, March 1, 2010 /PRNewswire/ -- Triumph - the largest British automotive manufacturer, producing around 50,000 motorcycles a year - used TAAP's Data Capture mobile software on a rental basis to collect leads at the recent Motorcycle News (MCN) show. With a comprehensive network of professional dealerships, Triumph offers test rides throughout the UK.
The MCN show is the biggest annual motorcycle show in the London/South East area, with people travelling from outside the UK to attend. TAAP - a leading mobile software application provider with significant expertise in the automotive sector - provided Triumph with eight PDA devices (handheld mobile computers) for use at the show, held at the Excel centre from 4th - 7th February 2010.
TAAP's award-winning Data Capture application operates via Pocket PCs/PDAs to allow Triumph to collect customer data and view it in real-time on a secure website, completely eliminating paper forms. This makes remote event management and tracking much easier as information is immediately visible. Data is securely managed as it is encrypted on the device and when sent from it.
Emphasizing its flexible approach to software customisation, TAAP provided Triumph with a 'nearest dealer' feature. This ensured that when customers were contacted at a later date with regards to a test ride, this would be done by their nearest Triumph dealer. The application includes mandatory fields which ensure that all leads collected contain uniform information in a set format, and missing data is a thing of the past.
Triumph were pleased with the ease of use of the application and the quality of the lead data captured, and confirmed further use of the technology for the forthcoming Scottish MCN event organised by Live Promotions and held at the Royal Highland Centre, Edinburgh on 20th and 21st March 2010.
Triumph account manager at TAAP, Louise Lawson, said We're delighted that Triumph found the Data Capture application a success and are planning to use it again for the Scottish show. Secure data collection through the TAAP mobile software means customers benefit from a more accurate and far quicker response.
About Data Capture
TAAP Data Capture enables secure collection of data whilst out of the office on a mobile device. Further details are available at: http://www.ontaap.com/TAAPDataCapture.aspx
About TAAP
TAAP is a leading provider of software solutions which allow organisations to mobilise their operations using hand held computers.
Contact TAAP Tel: +44(0)845-230-9787 Email: angela.walker@ontaap.com Website: http://www.ontaap.com
SOURCE: TAAP Ltd
CONTACT: Contact TAAP: Tel: +44(0)845-230-9787, Email:angela.walker@ontaap.com, Website: http://www.ontaap.com
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