PASADENA, California and LONDON, October 6 /PRNewswire/ -- A staggering 93% of Brits don't believe that a scientific formula can help them find love. But, this thinking is set to be turned on its head with the UK launch of the highly successful US singles matching service, eHarmony.

Unlike other dating sites - where members post a picture and a short biography, before browsing the profiles of other users - eHarmony uses an advanced web-based "Compatibility Matching System" to present users with compatible matches, based on key dimensions of their personality. Over half (56%) surveyed said that compatibility is key in a potential partner.

Each new eHarmony user completes an in-depth relationship questionnaire and is presented with a free personality profile. They are then matched with other users who have been scientifically evaluated as being compatible with them. Users have total control of when and how to communicate with their matches.

This scientific approach to love is a runaway success in the USA where on average 236 people every day get married after being matched by eHarmony.*

The survey also revealed that out of those looking for a relationship, only seven per cent were looking for casual dating, with 30% looking for a lifelong partner, 29% seeking marriage and 19% wanting a long term partner.

Greg Waldorf, CEO at eHarmony, is confident that the UK service will soon prove that there is indeed some science behind finding the perfect partner: "We have had more than 150,000 UK residents register on our US website, so we knew that there was a demand for our compatibility matching service in the UK. eHarmony offers UK singles who want a meaningful long-term relationship a new way to find someone with whom they are highly compatible."

eHarmony partnered with researchers at the Oxford Internet Institute at the University of Oxford to gather data which enabled eHarmony to identify the compatibility characteristics that were unique to relationships in the UK.

The OII research revealed that while the UK had many similarities in what determines a successful relationship, there were also some interesting differences between US and UK couples.

For example, married people in the United Kingdom consistently express greater satisfaction with the amount of consensus they experience in their marriage, such as the time spent together, how they get along with family and in-laws, and their sexual relationship.

Those from the United States, on the other hand, show more satisfaction with interpersonal aspects of the relationship, such as laughing together more frequently, exchanging ideas, and kissing more often.

*2007 Harris Inteactive Research

Notes to Editors:

- Opinion Matters / Tickbox.net between 12.09.08 and 15.09.08 - eHarmony data

eHarmony was established in 2000 and since that time has matched more than 20 million singles who are looking for a highly compatible partner for a long-term relationship. The company's Compatibility Matching System, which matches people on key dimensions of personality, is scientifically proven to predict happy and healthy long-term relationships.

eHarmony partnered with researchers at the Oxford Internet Institute at the University of Oxford to identify the interpersonal compatibility characteristics that were unique to the UK to develop a country-specific matching model.

For further information please contact: Iona, Alex or Lynne at Escapade on +44-(0)118-920-7675 or email eharmony@escapadepr.com