LONDON, August 11, 2010 /PRNewswire/ -- Toluna plc , the world's leading online panel and survey technology provider, announced its expansion today in Europe with the opening of a new office in Madrid, Spain.
The new office further leverages Toluna's ability to offer local sales and support services to its fast growing base of customers and prospects in Spain. Carlos Hidalgo de Morillo Jiménez who recently joined Toluna's South European Sales team as Account Director will head up the office in Madrid. Carlos brings a unique and comprehensive understanding of the industry, having previously worked as a Project Director for Communications Agency, ASAP Worldwide and as a Consultant and Business Developer at The Nielsen Company in Spain. The opening of the Spanish office is yet another signal of Toluna's continued growth, with the company now able to support clients with local teams in Spain, France, Germany, UK, Netherlands, Australia, Japan and the US.
This is a natural move for Toluna and one that is in line with our company strategy. We are proud to now have an office in Spain - to serve the growing demands of the Spanish region. The opening of the Spanish office is another step toward providing strong sales and operational support at a local level, said Frederic-Charles Petit, CEO of Toluna. Toluna enjoys a unique position in the panel vendor market, with its community model being rolled out across all of its panels. The community model is identified instantly by a quick glance at the site Toluna.com. Panel members have access to discussion forums, product tests, opinion ratings, as well as product comparison and poll areas.
About Toluna
Toluna is the world's leading independent online panel and survey technology provider to the global market research industry. The company provides online sample and survey technology solutions to the world's leading market research agencies, media agencies and corporates, from its 17 offices in Europe, North America and Asia Pacific.
In 2009, Toluna welcomed Greenfield Online and Ciao Surveys into the group - complementing its traditional strengths in Europe and increasing its online sample and delivery capacity in the US, Canada and Asia Pacific.
Unlike other panel providers, Toluna has developed a unique online community approach to the management of its panels. Through the use of web 2.0-based technology it has created the world's first social voting community site toluna.com (http://www.toluna.com), focusing on maximising panellist engagement to offer increased survey responsiveness and data reliability to its clients.
Toluna is enabling over 100 corporate organisations to generate valuable customer insight by creating, hosting and managing their own online communities using its software as a service community management solution; PanelPortal. In addition, Toluna's portfolio of research technology solutions also includes QuickSurveys an online self-service tool that enables you to ask 1-5 questions and receive 2,000 responses in a few hours, Interactive Voice Recognition, Mobile survey capabilities and BrandSpector a new approach to measuring the efficiency and effectiveness of online advertising campaigns using Toluna's online panel.
Contact: Rachel Adams Telephone number: +44(0)20-3058-5000 Email address: contact@toluna.com http://www.toluna-group.com
SOURCE: Toluna
CONTACT: Contact: Rachel Adams, Telephone number: +44(0)20-3058-5000,Email address: contact@toluna.com
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