ST. PETERSBURG, Florida and PRAGUE, Czech Republic, September 10 /PRNewswire/ --

- Strong Combination of Visionary Team and Innovative Technology to Mobilize Businesses

This week, UNITY Mobile, a unified mobile services and infrastructure provider, announced US$10 million in funding from parent company U-Turn Media Group. With this A-Round funding, the company is focused on rapidly expanding its technologies and services to enable publishers, brands and advertisers to quickly and easily create new mobile services or simply extend existing Web investments and operations to the mobile channel.

"We have a great team and share the vision of removing the barriers publishers experience in accessing and succeeding in mobile. To realize this, we have built highly scalable and sustainable solutions packaged as an easy-to-use service that seamlessly marry web and mobile operations," said Daniel West, CEO of UNITY Mobile. "Our products and services are already being used by customers in North America, Europe and the Middle East. We see UNITY Mobile as an essential resource for media companies, consumer brands and services, and information providers to facilitate their mobile operations across the mobile Internet, mobile Applications, SMS Campaign Management and Mobile Advertising so that they are directly managing and monetizing their subscriber base."

"Similar to how major players in the Web ecosystem made computing, information management, and access to the world's information easy, UNITY Mobile is revolutionizing the way that businesses connect to mobile," Peter Gerwe, member of U-Turn Media Group's Board of Directors. "This team brings deep strategic and operating experience, a perfect fit as UNITY continues to innovate and expand."

Comprising a team of mobile and Internet media, advertising and technology veterans, U-Turn executives are leveraging their international experience and expanding their business model. Committed to supporting this growth with a solid management team, UNITY Mobile has appointed the following executives in the past year: Daniel West, CEO; Roy Joseph, President; Dan Klaeren as COO; and Petr Cimprich as Technical Director.

-- Daniel West, CEO - Experienced in wireless, advertising, brand marketing and media markets, Daniel has founded two companies in the digital media and advertising industries. He also held executive positions at Nellymoser and ITEC Entertainment, where he headed the launch of The ITEC Network, a pioneer mobile broadcast network acquired by Canadian media company Torstar. Daniel also held management positions at Ernest and Julio Gallo Winery and Barclays Bank PLC.

-- Roy Joseph, President - A sales and business leader of more than 20 years, Roy has a proven track record of building successful direct and indirect sales channels and teams across the US, Europe and the Far East for companies including Novell, Voxware, Inc., and Quarterdeck. Prior to joining U-Turn, Roy co-founded Nellymoser, a US-based Mobile Media Services company. He also successfully launched Firefox in Europe which was subsequently acquired by FTP Software.

-- Dan Klaeren, COO - Dan brings more than 17 years of operating experience and joins the company from PricewaterhouseCoopers, where he was the Global Application Development Manager for the Ethics and Compliance Office. He has also held key roles at Prudential, AT&T, Boeing and Charles Schwab.

-- Petr Cimprich, Technical Director - Petr has more than 11 years of IT industry experience specializing in Web and Web Services, XML and Mobiles. Before joining U-Turn Media Group, he co-founded and overall 7 years acted as COO, development lead and analyst of Ginger Alliance, a Czech based software company. Prior to Ginger Alliance Petr was in Hieronymus, being involved in localization of software with companies like IBM, Microsoft or Novell. He holds a PhD from Charles University in Prague in Physics.

Founded in 2001, parent company U-Turn Media Group is comprised of more than 80 employees, with headquarters in Prague and offices in the United States and the United Kingdom. For more information about the company, visit www.unitymobile.com.

UNITY Mobile

Mobility is the Future of the Internet - and UNITY is the foundation for Mobility.

UNITY is a unified mobile services and infrastructure provider that enables organizations to easily leverage Internet operations directly in the mobile channel. UNITY's innovative technologies and high-performance ad network allow publishers, brands and advertisers to rapidly build on core digital media investments and processes and seamlessly access new mobile audiences.

UNITY Mobile is part of U-Turn Media Group, which is comprised of more than 80 employees with headquarters in Prague and offices in the United States, Europe and the Middle East.

Contact Amber Henrie Fusion Public Relations +1-212-651-4228 Amber.Henrie@FusionPR.com

Web site: http://www.unitymobile.com

Amber Henrie of Fusion Public Relations, +1-212-651-4228, Amber.Henrie@FusionPR.com, for UNITY Mobile