COLOGNE, Germany, December 9 /PRNewswire/ --
- Pago Retail Report 2008 Reveals Large-Scale Changes in Purchasing and Payment Behaviour
Women predominate in European online retail for the first time. 53.40% of all transactions were initiated by women, 46.60% by men. This is the result revealed by the Pago Retail Report 2008, which was just published by Deutsche Card Services, a member of Deutsche Bank Group. In the preceding year men still had a lead. Women prefer Wednesdays while Mondays are men's favourite days. Saturdays are least attractive for both women and men. Generally the weekend has caught up in European retail. In fact, consumers buy more in German shops on Saturdays than on Fridays. What is the favourite time of the day for shopping? German consumers accomplish most of their transactions during working hours - not only in retail but also in overall e-commerce. In the UK the preference for office hours is even more obvious. According to the Pago Retail Report 2008 Dutch people are most active in retail purchases as far as the rest of Europe is concerned, just behind German and UK consumers. For more information please visit http://www.ecommerce-report.de.
In contrast to other research, this report of Purchasing and Payment Behaviour in Online Retail is not based on the analysis of polls and surveys, but on a sample of 7.5 million real-life purchase transactions processed through the Pago platform between October 2006 and September 2007.
Payment Behaviour in Online Retail in few words:
*Women predominate for the first time *Weekend has caught up *German consumers prefer working hours *German consumers' purchasing behaviour differs from UK consumers *Dutch consumers surprisingly active
Read the complete Press Release:
http://www.deutsche-card-services.com/en/company/press-room/latest-news....
Deutsche Card Services GmbH Marketing Communications Tobias F. Hauptvogel Phone +49-221-99577-728 Fax +49-221-99577-8728 http://www.deutsche-card-services.com E-Mail:pr.deucs@db.com
Deutsche Card Services GmbH, Marketing Communications, Tobias F. Hauptvogel, Phone +49-221-99577-728, Fax +49-221-99577-8728, E-Mail:pr.deucs@db.com
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