POOLE, England, May 18 /PRNewswire/ -- In an exclusive interview conducted for digital agency Zeta, Yammer CEO David Sacks, reveals how the business-focused social networking tool is designed to increase communication, while decreasing email traffic. Inspired by Twitter and Facebook, Yammer can help business users communicate more effectively at work.

It provides a way to manage group discussions and improve internal communication. Sacks says: We hear a lot that people like to move group discussions out of email into Yammer because they can really clutter people's inboxes.

Sacks also says Yammer provides an easy way to catch up with your co-workers: The bigger the company is, the harder it is to learn who your co-workers are and to understand what other people may be working on. So we saw a need for something that would enable better communication and collaboration within an enterprise.

To read the exclusive interview in full or to download the podcast visit: http://www.zeta.net/blog/2009/05/yammer-david-sacks-interview/

About Zeta

Zeta is a leading digital agency specialising in online marketing, design and development. Its flexible, cost-effective and responsive approach results in successful campaigns for a diverse range of clients. Visit zeta.net to find out more.

For further information on Zeta, its products and services please contact:

Brad Fry, Zeta, 3 Winchester Place, North Street, Poole, Dorset, BH15 1NX, Tel: +44(0)1202-237137, Email: brad@zeta.net

For further information on Zeta, its products and services please contact: Brad Fry, Zeta, 3 Winchester Place, North Street, Poole, Dorset, BH15 1NX, Tel: +44(0)1202-237137, Email: brad@zeta.net