WINDSOR, England, April 23, 2010 /PRNewswire/ -- ZBD, the epaper for retail specialist, has announced a strategic partnership with ILID Pty Ltd, the Australian ESL (electronic shelf labels) market leader that will see elements of both companies' retail display solutions combined to deliver an innovative solution powered by the ZBD Bounce RF communication system and data management applications.

The new solution integrates ILID's segment displays with ZBD's Bounce RF architecture, adding a low-cost segment display to ZBD's portfolio of epaper products. Using Bounce as the platform to drive both segment displays and epaper displays, retailers will be able to operate a mixed estate of displays. The move will enable both companies to target previously untouched markets, capitalising on the new solution's low touch infrastructure combined with the lowest cost ESL solution in the market today.

Shaun Gray, CEO, said, Our two companies have been working together for sometime to deliver a solution that brings together ZBD's unique low touch infrastructure, ZBD's market-leading bistable dot matrix display and ILID's segment display. The market is already familiar with each technology and they understand the respective benefits. Our combined solution is, we believe, the most cost-effective technology available, which we know will appeal to markets previously unable to invest in ESL technology. This will be particularly attractive to those clients gradually migrating from segment displays, offering them a non-intrusive migration path

Commenting on the venture, Jeff Lord, Director at ILID Pty Ltd and Chairman of the ILID parent company, the ASX-listed, UXC Ltd, said, We know that there is huge potential for our combined solution worldwide. With ZBD's minimal infrastructure requirements, and our cost-effective segment displays, it's a winning combination.

ZBD and ILID will deliver the first installations of the combined solution in Q3 2010. The venture will see the two companies working together to sell ZBD's solution within territories previously untouched by ZBD, including the Middle East, and Asia-Pacific regions.

About ZBD

Formed in 2000 out of QinetiQ, ZBD is a pioneering company with its own R D, full IPR and scalable manufacturing processes that enable it to deliver an epaper solution with practical commercial advantages for retailers.

ZBD is a leader in the design and supply of electronic shelf edge labels and associated software solutions for the retail industry. The company has developed the next generation of LCD, creating high-contrast bistability that requires no battery power to retain its image. Its range of epaper displays provides retailers with a total store solution and the ability to manage and update pricing, product and promotional information at point of purchase, dynamically.

For further information on ZBD, visit http://www.zbdsolutions.com.

About ILID Pty Ltd

ILID Pty Ltd is a wholly-owned subsidiary of UXC Ltd, a publicly listed Australian company with revenues approaching AUS $800 million. The company uses a technology invented in Australia and is now patented in 23 countries. ILID's segment displays have been installed in over 100 stores across 10 countries worldwide.

The ESEL market leader in Australia, UK and UAE, ILID Pty Ltd specialises in servicing Hypermarket, Supermarket, C-Stores, Wholesale, Hardware, Liquor, Fuel Forecourt and Pharmacy segments.

Headquartered in Melbourne, Australia, the company's largest installations have over 40,000 labels per store, with initial installations operating for over 10 years.

PR Contact: Laura Grocott PR Account Manager Fieldworks Tel: +44(0)1435-873080 laura@fieldworksmarketing.co.uk http://www.fieldworksmarketing.co.uk Media contact at ZBD: Sarah Hool Tel: +44(0)1344-887-508 or sarah.hool@zbdsolutions.com

ZBD Displays Ltd | Orchard Lea | Drift Road | Windsor | SL4 4RU | UK

ILID contact details:

Tel: +61-3-9834-9900, info@ilid.com.au, http://www.ilid.com.au ILID Pty Ltd, 22 Harker Street, Burwood, Melbourne, Victoria, 3125, Australia

SOURCE: ZBD and ILID

CONTACT: PR Contact: Laura Grocott, PR Account Manager, Fieldworks, Tel:+44(0)1435-873080, laura@fieldworksmarketing.co.uk; Media contact at ZBD:Sarah Hool, Tel: +44(0)1344-887-508 or sarah.hool@zbdsolutions.com. Tel:+61-3-9834-9900, info@ilid.com.au, ILID Pty Ltd, 22 Harker Street, Burwood,Melbourne, Victoria, 3125, Australia