Psychology

Cheaper?   If The Left Digit Effect Says So

Cheaper? If The Left Digit Effect Says So

When shopping, we often find ourselves choosing between lower- and higher-cost items. But most people make a choice based on the first digit they see, according to a new study in the Journal of…
Making Dentist Visits Less Scary For Kids

Making Dentist Visits Less Scary For Kids

For many children, a trip to the doctor or dentist is a stressful experience. The sensory environment (i.e., the sounds, smells, and lights associated with the clinical setting) can cause a child's…