If you're inclined to follow print media, and live in the Sacramento area, and came down on the side of Sacramento Magazine in the great SacMag/SacTown (1) War, you might be interested to know they did a profile of us in their July issue.
There's no online version, which would seem to be a strategic error. Local company+1 million readers = bonus traffic.
Maybe they have it on some sort of delay. Anyway, I can't put a link here because there is no link yet but here is a screenshot snippet I assume is okay under fair use. An hour and a half conversation got distilled down to a few paragraphs but that is the life of a journalist, I suppose.
I like the title. "Science Gets Social" is a good way to describe us. And I got a kick out of "world class scientists scramble to be on the site" too. I could never have written that with a straight face. 'Scramble' is an action verb I hope we see more of in 2009, as opposed to 2008's overdone science journalism clichés.
I certainly am happy if more people scramble on over. I won't be satisfied until we have completely revolutionized science communication.
Anyway, thanks Sacramento Magazine. I feel so corporate now.
NOTES:
(1) Seriously, people are not kidding around. I asked a few people if they read Sacramento Magazine and their otherwise friendly demeanor turned icy as they told me they read SacTown instead. I haven't seen that much "you are with us or against us" vitriol since people went to war over "Son Volt"/"Wilco" affiliations following the demise of "Uncle Tupelo".
