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Hank CampbellRSS Feed of this column.

I founded Science 2.0® in 2006 and since then it has become the world's largest independent science communications site, with over 300,000,000 direct readers and reach approaching one billion. Read More »

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Since spot weather events are once again proof of global warming, reversing the trend of 2007 to 2011 when we were told that local weather was not evidence against global warming, it's time to think about the upcoming Ice Age - because we are having a big storm in the northeast, weeks later than when we had a giant snowstorm in 1980 Pennsylvania that knocked out our power for a week, so NYC media writers desperate for pageviews say it must be due to climate change.  
They are not buying into global warming except they care about the environment more than anyone ever did before. They will eat healthier than previous generations, provided the products are in pouches and not cans and can be purchased in vending machines and be...microwaveable. Except it needs to be slow food and locally grown.

What's up with Millennials? More importantly, what is up with marketing people and all their conflicting beliefs about Millennials?


Both literally and figuratively, our rationality is what makes us human. It is what separates us from our pets, right? Yes, but in many ways we are a lot less rational than other animals, and we even strive to make our irrational aspects rational—which is not rational at all.
Are you healthier if you eat cupcake from a mix you buy in a grocery store, which would be required to have a GMO label if California's Proposition 37 passes, or an 'organic' cupcake from Whole Foods?

On a science site, you know I would not ask that question if the answer were not obvious.  Humans are inherently irrational, even in our quest to rationalize our odd behavior, like claiming random mutations due to high-energy cosmic rays are better than precisely controlled human ones, because the former are 'natural' - or eating an incredibly healthy cupcake because it is more expensive and in a fancy 'health food' store.
A little over a year ago I wrote about the continued disturbing trend in government subsidies of 'magic rocks' while claiming they were science - in that instance, commercial solar companies that were being propped up by American taxpayers, with little or no due diligence, because the president and his Energy Secretary said we were in a 'race with China' to produce cheap solar panels, when China has no unions and no environmental policies and therefore a much lower cost basis.
The scientization of politics is taking a cultural or political world view and rationalizing it using science. Since it is election time in America, it has been open season on Republicans, with social scientists, who are around 99% Democrats, looking for ways to convince people to vote for their candidates - but they want to look impartial doing it.