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Hank CampbellRSS Feed of this column.

I founded Science 2.0® in 2006 and since then it has become the world's largest independent science communications site, with over 300,000,000 direct readers and reach approaching one billion. Read More »

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Revolutions are messy business, they require participation by a type of personality that is not very savory; militant, bombastic, a little crazy. 



There is a little miracle of science happening in your body right now. As you read this, a minuscule 5 grams of a high-energy molecule called adenosine triphosphate - ATP - is causing all kinds of reactions in order to give you the energy to sit at your computer. In total, 8 ounces of ATP is being recycled hundreds of times each day, so many times that a human can use their body weight - 200 pounds of ATP in my case – every 24 hours. 

At a secret enclave in the San Francisco metropolitan area, synthetic biologists and DIYBio tinkerers have been hacking nature up to fix the one thing about the vegan diet that would be difficult for many Americans: going without cheese.

iGEM - the 10th international Genetically Engineered Machine competition - is tackling expressing casein proteins in yeast to make cheese. Not a cheese substitute, real cheese, without milk from a cow or a goat.  


In America, radical environmental groups get something of a cultural free pass. 

It's understandable, because America is a two-party country. Due to that, otherwise scientifically literate Democrats will rationalize the anti-vaccine, anti-GMO and anti-nuclear members under their umbrella as being 'anti-corporate' while scientifically literate Republicans don the same blinders about climate science and denial of evolution.

George Dyson. Credit: edge.org

If you read about Big Data for very long, a quote from science historian George Dyson is sure to come up: "Big data is what happened when the cost of keeping information became less than the cost of throwing it away." 

That will be a platform to talk about the challenges, etc.

But there is a bigger problem that shows the challenges of Big Data - that isn't what Dyson said. But like with Einstein quotes about bees, in a Google world, where accuracy is measured by how often you are repeated and thus make it to the top of search engines, the Big Data problem is accuracy, not volume.
Years ago, when science media was generally in decline, both financially and content-wise, I held up Popular Science as the poster child for how to be successful: Appeal to your market and stay out of the culture wars.

Things have changed, and they have begun the slow, sad decline already experienced by their competitors, which got those companies sold for peanuts. Their editorial tone began to be called out in comments, leading to their online content editor to declare, in elitist tones that would make any cultural mullah proud, that "shrill, boorish specimens of the lower Internet phyla" had spoiled it for everyone and they were shutting off comments.