It may seem strange to have a segment of the population, once confined to wealthy elites on the coasts but now growing nationwide, which believe that a particular process for food is not only healthier, but materially, culturally and ethically important. Yet the ultra-conservatives who make up the organic food customers, corporations, trade groups and lobbyists are not a modern invention. The engine was going to ruin agriculture too, and resistance to modern science and technology goes back at least 7,000 years.
Then, as now, the difference was that staying in the past would be 'better' for health.