Bridgewater Systems Opens Mobile Ecosystem With Subscriber Data Broker

BARCELONA, February 16 /PRNewswire/ --

- Rapidly Creates and Delivers Personalized Mobile Applications

Bridgewater Systems (TSX: BWC), the mobile personalization company, today announced the Subscriber Data Broker(TM).

News - Bridgewater's Subscriber Data Broker is a subscriber data management product that brings together rich, dynamic subscriber data with the sophisticated tools to broker that data to multiple systems and applications. It allows service providers to: - Open the mobile ecosystem. Flexible application policy rules securely broker subscriber data to third-party applications such as mobile advertising to generate new revenues, while respecting subscriber privacy preferences. - Rapidly create and deliver personalized services. New streaming media, social networking, and location-based services can be provisioned, modified, and personalized in a live network environment in minutes. Offers can be customized for individuals or groups of subscribers. - Reduce operating costs by federating subscriber data from existing data stores, eliminating outdated or duplicate data, and easily provisioning new subscribers and services without custom integration. - Subscriber Data Broker has 'out of the box' service creation tools that enrich the Internet experience with mobility features. It federates and brokers dynamic 'state' data such as location, context, and presence, as well as traditional profile and service usage data from existing stores (e.g. Home Location Registers, Authorization, Authentication and Accounting systems, and application servers). By combining an advanced business rules engine with application policy controls, it brokers subscriber data to third-party applications using standard Application Protocol Interfaces, making it easy to create and personalize services on-line and in real-time. - Annual mobile data revenues will more than double from $148 billion in 2007 to $347 billion in 2013.(1) Bridgewater's Subscriber Data Broker enables service provider to deliver personalized mobile applications that will drive this revenue growth.

Quotes

Ari Banerjee, Director, Anywhere Network, Yankee Group

Subscriber data is the crown jewel of mobile service providers. By bringing together subscriber data with the tools to broker that data to any application, Bridgewater's Subscriber Data Broker has taken a unique approach that is key for service providers who want to attract and retain subscribers by opening their mobile ecosystem.

David Sharpley, Senior Vice President, Bridgewater Systems

Bridgewater's service creation approach to subscriber data management is a major advancement over legacy LDAP-based models that require costly development and integration for each new application. By federating dynamic subscriber data from existing data stores and using sophisticated tools to broker this data to third-party applications, it enables service providers to rapidly create and deliver personalized applications such as mobile advertising.

Tags/Keywords

Bridgewater Systems, Subscriber Data Broker, Subscriber Data Management, mobile personalization, open mobile ecosystem, open applications, open access, mobile advertising, Yankee Group

Links http://www.bridgewatersystems.com/Subscriber-Data-Broker.aspx http://www.bridgewatersystems.com/2008-News-Releases.aspx http://www.yankeegroup.com/ResearchDocument.do?id=50531

Visit Bridgewater Systems and see the Mobile Advertising Demonstration using the Subscriber Data Broker at Mobile World Congress, Hall 1-Stand 1G59, February 16-19, 2009, Barcelona, Spain.

About Bridgewater Systems

Bridgewater Systems, the mobile personalization company, enables service providers to efficiently manage and profit from mobile data services, content and commerce. The company's market leading mobile personalization portfolio provides a real-time, unified view of subscribers including entitlements, devices, networks, billing profiles, preferences and context. Anchored by Bridgewater's Subscriber Data Broker(TM), the portfolio of carrier-grade and standards-based products includes the Bridgewater(R) Service Controller (AAA), the Bridgewater(R) Policy Controller (PCRF) and the Bridgewater(R) Home Subscriber Server (HSS). More than 100 leading service providers including America Movil, Bell Canada, Clearwire, Hutchison Telecom, Leap Wireless, Scartel, SmarTone-Vodafone, Sprint, Tata Teleservices, Tatung, Telmex, Telstra, and Verizon Wireless use Bridgewater's solutions to rapidly deliver innovative mobile services to over 150 million subscribers. For more information, visit us at http://www.bridgewatersystems.com.

Bridgewater, Bridgewater Systems, the Bridgewater Systems logo, WideSpan, and Subscriber Data Broker are trademarks or registered trademarks of Bridgewater Systems Corporation. All other company, product names and any registered and unregistered trademarks mentioned are used for identification purposes only and remain the exclusive property of their respective owners.

Certain statements in this release constitute forward-looking statements or forward-looking information within the meaning of applicable securities laws and are made pursuant to the safe harbour provisions of such laws. Statements related to potential benefits of, and demand for, Bridgewater's products including statements with respect to the features and benefits that may be achieved through the use of Bridgewater's products and the relative position of these products vis-à-vis competitive offerings in the industry are forward-looking statements which are subject to certain assumptions, risks and uncertainties. Readers are cautioned not to place undue reliance on such statements. Risk factors that may cause the actual results, performance or achievements of Bridgewater to differ materially from the results, performance, achievements or developments expressed or implied by such forward-looking statements can be found in the public documents filed by Bridgewater from time to time with Canadian securities regulatory authorities. Bridgewater assumes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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(1) Informa Telecoms and Media, December 2008

For further information: Joanne Steinberg, Bridgewater Systems, joanne.steinberg@bridgewatersystems.com, +1-613-591-9104 extension 2032, +1-613-884-8831; Audrey Blackburn, MSL EMEA, audrey.blackburn@mslworldwide.com, +44(0)20-7878-3255 (BWC.)

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