ZWOLLE, The Netherlands, February 17 /PRNewswire/ -- Capital ID, a specialist in marketing operations management (MOM), and QlikTech, the Business Intelligence Software company, have signed a partnership agreement. This has led to the integration of QlikTech's core product, QlikView, into Capital ID's marketing operations management (MOM) platform ID manager. The synergy created by this combination provides Capital ID software users with easy access to powerful and instantly generated performance management analyses.
An important feature of Capital ID software is the generation of management information on marketing expenditure-in other words, performance management. Dennis Steen, CEO of Capital ID: 'In these times particularly, companies clearly need to know in what way their marketing budgets are spent, what the amounts involved are and what returns are coming in'. According to Steen, this is where the focus will be in the next few years. 'QlikView is a leading Business Intelligence product that perfectly complements our ID manager software platform. QlikView will be entirely integrated into ID manager, and the module will carry our name.'
Capital ID firmly believes this collaboration is an important step in providing faster and better management information summaries to business relations and in optimising their performance management. The first large installation took place at Rabobank, and Steen expects that most Capital ID clients will integrate this new module into the ID manager.
QlikView is changing the way people think and manage their business, increasing their performance. Business leaders have to take decisions all the time, based on facts, reports and analysis. QlikView offers that. As companies become more focused on understanding and measuring their activities across departments, effective analysis is paramount, comments Rogier Verheij, Vice President QlikTech Netherlands. End-user demand has changed. What is a number one requirement is accessible and intuitive software with innovative, flexible solutions versus the traditional software and business models. Capital ID's realisation of this means that companies can now start to empower their users and deliver value with enhanced powerful analysis that is easy to use, powered by QlikView.
About QlikTech
QlikTech is the business answers company. Its flagship product, QlikView, enables organizations of all sizes to unlock the value of their data to make better decisions that improve business results. Unlike traditional BI solutions, QlikView delivers immediate value with payback measured in days or weeks rather than months, years, or not at all. Through QlikView's disruptive, in-memory associative approach, business users have experienced unprecedented success and satisfaction. QlikTech is the only company in this market that offers a 30-day money-back guarantee. QlikTech grew by 50% in 2008 and has more than 10,500 customers in 92 countries and over 700 partners worldwide. For more information, please visit http://www.qlikview.com or subscribe to the QlikView XML RSS Feed.
About Capital ID
Capital ID is dedicated to the automation of marketing communications, and leads the market with its 'ID manager' software, which was developed in-house. The company is an international player in the field of marketing operations management (MOM) and digital asset management (DAM), working for market leaders in their business such as: Randstad Holding, Starbucks, AkzoNobel, Rabobank, OHRA, Grolsch and the Dutch government. International partners are METIA, Charterhouse, NykampNyboer and MRMLOGIQ. The head office is in Zwolle, the Netherlands. Visit http://www.capitalid.com for more information.
Capital ID BV - Assiesplein 1- 8011 XD Zwolle, The Netherlands
Phone +31(0)38-422-9999 - email info@capitalid.com; Information for editors: Influx PR Marleen Lassche - phone +31(0)55-366-3034 - email marleen@influx-pr.com; Capital ID Dennis Steen - phone +31(0)6-514-20626 - email d.steen@capitalid.nl; QlikTech, Fleishman-Hillard, Miranda Slaman - phone +31(0)20-406-5937 - email Miranda.slaman@fleishman.com
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