ZWOLLE, The Netherlands, November 24, 2010 /PRNewswire/ -- Capital ID (http://www.capitalid.nl/), specialist in marketing resource management (MRM) announces the availability of ID manager suite as Software as a Service (SaaS). The SaaS version of the software comprises the basic applications to support the marketing life cycle. SaaS ID manager is especially suited for organisations that want to use best practices and have little or no customisation needs.

Capital ID has been a leader in automating and managing marketing processes since 2002. The software platform ID manager organises and automates the complete marketing logistics process, enabling customers to efficiently execute marketing activities. The software allows customers to better cope with the wide selection of channels, products and different needs. At international level, many organisations already use ID manager software.

Opting for the SaaS model, organisations subscribe to the online internet service offered by Capital ID and only pay a monthly fee, instead of buying the complete software platform. Capital ID offers application management, including backup, maintenance and installation of new versions and updates, user administration and preventing unauthorized access.

"With this new service we meet the market demands of smaller organisations", said Dennis Steen, CEO of Capital ID. "They are aware of the benefits of ID manager but generally don't need customisation or full potential use of ID manager. By using a monthly subscription to the SaaS version of ID manager (business model Capital ID [ http://www.capitalid.nl/modules/freepage/default/default/?ItemId=593&ifr... ]), they can take advantage of best practices in managing marketing activities."

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About Capital ID

Capital ID is dedicated to the automation of marketing communications, and leads the market with its 'ID manager' software, which was developed in-house. The company is an international player in the field of marketing operations management (MOM) and digital asset management (DAM), working for market leaders in their business such as: Randstad Holding, Starbucks, AkzoNobel, Rabobank, OHRA, Grolsch and the Dutch government. International partners are METIA, Charterhouse, smartFOCUS, NykampNyboer and MRMLOGIQ. The head office is in Zwolle, the Netherlands. Visit http://www.capitalid.com for more information.

Capital ID BV - Assiesplein 1- 8011 XD Zwolle, The Netherlands, Phone +31(0)38-422-9999 - email: info@capitalid.com - internet http://www.capitalid.com

SOURCE: Capital ID

CONTACT: For editorial information: Influx PR - Marleen Lassche -Stoomwezenstraat 33, 7331 AE Apeldoorn, tel: +31(0)55-366-3034 - email:marleen@influx-pr.com ; Or Capital ID - tel: +31(0)6-5142-0626 -email:d.steen@capitalid.nl .