KEIGHLEY, England, September 30 /PRNewswire/ -- IDT Finance, issuer of the Prime Card, has introduced a cashback reward site for all registered cardholders.
It's the 56th site of its kind developed by Cashback Partners (http://www.cashbackpartners.com/) in eight months, for UK companies looking for ways to keep customers during tough economic times.
On PrimeCashback.com (http://www.primecashback.com/) shoppers get their usual online purchases at exactly the same price, but are rewarded with cashback. This is a large proportion of the fee paid by the retailer.
The Prime Card is a prepaid MasterCard(R) that can be bought over-the-counter in convenience retail stores. It's quick and easy to buy a Prime Card - no documents are required and no forms need to be filled in. The card can simply be pre-loaded with cash and then used online, in shops or over the telephone - wherever MasterCard is accepted.
Jamie King, Director of IDT Finance, said the new site is an ideal way to maintain customer loyalty: "The economic downturn has meant that consumers are tightening their belts and looking for more ways to save money. We believe cashback is a great way to reward our cardholders and build loyalty. A high number of our customers already use their Prime Card online to take advantage of lower prices and also to protect themselves against online fraud and ID theft. Online cashback provides an added benefit to customers and an excellent marketing tool for us."
Cashback Partners built a customised cashback portal designed to fit the existing look and feel of the Prime Card website http://www.IDTPrime.com.
Since launching in October last year, Cashback Partners has attracted 56 partner companies.
It is part of a network of 180 cashback websites, with more than half a million shoppers purchasing items from 1,400 retailers.
Marketing manager Nadeem Azam added: "The word about cashback shopping is spreading, but there is still plenty of opportunity.
"It's estimated there are still 20 million people in the UK who don't use it. This is an untapped market for companies with large customer bases."
Notes to Editors
- For any further information or interviews please contact Paul Green on +44(0)8452-303049, or email press@publicityheaven.com
- You can download press resources at http://www.edealsuk.com/press
- Cashback Partners is owned by eDeals UK Ltd, the biggest operator of consumer loyalty websites in the UK. The company operates 180 websites supported by 44 staff.
For any further information or interviews please contact Paul Green on +44(0)8452-303049, or email press@publicityheaven.com
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