LONDON, April 23, 2010 /PRNewswire/ -- Currys and PC World, the UK's leading electrical retailers, will open the doors to a brand new joint Superstore in Hemel Hempstead on 23rd April 2010. The 2-in-1 store has created 14 new jobs in the local area and offers 89,000 residents the biggest electrical shopping destination in the area.
The 15,295 square foot new Superstore provides the best of both brands under one roof, making shopping for electricals a much simpler and more enjoyable experience for customers. The new store will offer the widest ranges and best selection of electricals from both Currys and PC World ensuring a better shopping experience for customers.
Hemel Hempstead Store
The new joint Superstore showcases over 3,600 products including a huge range of TVs, over 86 digital camera ( http://www.dixons.co.uk/gbuk/photo-sat-nav/digital-cameras-161-c.html) SKUs, and over 47 MP3/4 players including brands such as Apple and Archos. There are various styles of fridges ( http://www.currys.co.uk/gbuk/household-appliances/refrigeration-333-c.html) and freezer to suit every need and a massive range of netbooks, laptops (http://www.pcworld.co.uk/gbuk/laptops-netbooks/laptops-703-c.html) and PCs for sale throughout the store.
The new 2-in-1 Superstore offers customers a 'hands-on' product experience coupled with extended product ranges, which is designed to meet all technology needs. This Superstore has a huge selection of interactive 'play tables' allowing customers to pick up, turn on and test out a wide range of products before they purchase including premium brands such as Apple, Bosch, Miele and more.
Also in-store will be PC World's first dedicated Apple area offering excellence in computing, as well as an interactive gaming zone, a specialised Microsoft Windows section, a HiFi studio and a Lexmark experience zone.
The Currys and PC World Hemel Hempstead Superstore will additionally have a dedicated TechGuys service desk enabling shoppers to benefit from expert technical support and a specific PC World Business area, supplying equipment and software for small businesses customers.
Other services available at the Superstore will include: Next Day Delivery service, which gives customers the option to choose when they have their product delivered within a three hour time slot, the award-winning WEEE recycling scheme and the option to reserve goods online for collection in-store.
Steve Lamont, General Manager, comments: The new 2-1 Superstore in Hemel Hempstead brings together the best from both Currys and PC World and offer shoppers a great range of consumer electronics. The store opening is also a huge boost to the local economy with 14 new jobs created.
As the biggest electrical shopping destination in the area, customers will be greeted by an exciting, fun and interactive in-store experience where they can test out and play with products and get impartial advice from store colleagues. Whether you're tech-savvy or need a bit more advice with your purchases, the staff will be on hand to make sure you get the most out of your visit.
The Hemel Hempstead store colleagues have all taken part in a new training programme; specifically designed by the retailer, to ensure they can offer customers help and advice to enable them find the right solution to their individual needs and technology requirements. As well as improved customer service and a new in-store experience, Currys and PC World remain committed to giving customers the best priced electrical goods.
The Hemel Hempstead 2in1 Superstore is part of an ongoing Currys and PC World refurbishment program across the country. Steve Lamont added: 'The Hemel Hempstead Superstore will offer an unbeatable combination of value, choice and service and will be the number one destination for electrical products in Hertfordshire.
About Currys:
Currys is the UK's biggest electrical retailer with a network of over 500 stores nation-wide, including out of town superstores, high street Currys.digital stores and a Currys Megastore in the Midlands.
Currys products are available at the same price whether bought in a store or online at http://www.currys.co.uk
For further information please contact: Kat McGettigan Talk PR +44(0)20-7544-3804 Kat.mcgettigan@talkpr.com Anina Castle Head of Consumer PR anina.castle@dsgiplc.com
SOURCE: DSGi plc
CONTACT: For further information please contact: Kat McGettigan, Talk PR,+44(0)20-7544-3804, Kat.mcgettigan@talkpr.com; Anina Castle, Head ofConsumer PR, anina.castle@dsgiplc.com
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