HOOFDDORP, The Netherlands, December 10 /PRNewswire/ -- A sustainability report made from recycled waste and embedded with wildflower seeds has won one of the world's most prestigious marketing prizes. Multinational Marketing Communications agency ElcaMedia (http://www.elcamedia.com) received 'Best of Category: Green Marketing' for its 'Green Book' - developed for one of their clients (Desso) - at the Marketing Effectiveness Awards 2008 of Summit International (SIA) (http://www.summitawards.com/content/blogcategory/72/309/).

The biodegradable brochure caught the eye of the judging panel at SIA for going the extra green mile to communicate Desso’s commitment to corporate responsibility. Made from 100% post consumer waste, the brochure is bound with biodegradable thread and printed with water and soya based ink. The 'treeless' book is also embedded with seeds and, after reading, can be planted to decompose and grow into a beautiful carpet tile of wildflowers.

Open to large and small agencies worldwide, in-house departments and alike, the Summit accolade breaks the mould of advertising awards by not looking simply at sales. Instead, the judges evaluate how effectively the material influences the consumer's knowledge, attitudes and beliefs. Furthermore, SIA has a 'blind judging' policy: the names of the entrants are withheld from its panel of experienced marketing executives and creative professionals.

Throughout its fifteen-year history, SIA has established itself as an authority in the field of creative and communication excellence.

Companies and individuals from more than 50 countries and five continents participate in its awards programmes. ElcaMedia is also the World's first and only Marketing company having Marketing Consultants trained and certified by EPEA and Michael Braungart for Cradle to Cradle.

About ElcaMedia

ElcaMedia is a specialist marketing communications agency working for clients in B2B based primarily within Europe, the Middle East and Africa. Its experienced team is multinational and multilingual, and the agency is globally active across a wide range of industries.

Headquartered in Hoofddorp, The Netherlands, ElcaMedia also has offices in Köln - Germany, Dubai - U.A.E. and Cape Town - South Africa.

Services include: brand and marketing strategy; advertising campaigns; brand management; corporate identity development; product launches and other marcom activities. ElcaMedia is the World's first and only Marketing Communications company having Marketing Consultants trained and certified by EPEA and Michael Braungart for Cradle to Cradle. For more information visit: http://www.ElcaMedia.com. or http://www.EnableMore.nl

For more information please contact: Mr. D. Elffers, Phone: +31(0)23-5689126, Mail: marcom@elcamedia.com