QINGDAO, China, July 8, 2010 /PRNewswire/ -- SINOCES Booth # Hall 1 K01 -- Haier, the world's largest white goods brand, is presenting its latest innovations in U-Home and greener home appliances, peeking in the future of households from July 8-11 at SINOCES in Qingdao, China.

Haier products showcased include the presentation of the Company's developments for the future of home appliances, U-Home, which stands for Ubiquitous Home. U-Home Technology accompanies users as they go through their daily lives both in and outside the home. It keeps them connected to the world when at home and connected to their home when outside. By using the internet, mobile communications and fixed telephone connections, U-Home equipped home appliances such as refrigerators, air conditioners, televisions and washing machines allow users to communicate and use them anytime and anywhere remotely.

Haier always strives to make life more comfortable and convenient for people in today's changing world. This is why we developed U-Home, the future of home appliances. U-Home saves both time and energy while at home and away, allowing you more time for the things that matter in life, said Ms. ZHANG Tieyan, Director of Haier Global Branding Operations.

Other highlights of Haier's showcase at SINOCES are Haier's web connected refrigerators. Designed with consumer's needs in mind, these revolutionary refrigerators are the most energy efficient multi-door refrigerators in the world with daily power consumption of 0.78 Kilowatts/hour. The refrigerators can monitor food's freshness and suggest meals based on the user's body type. Among many other innovative features, the refrigerator offers a variety of online options including an internet video phone.

Haier's washing machine integrating the S-Drive frequency conversion technology, developed together with General Electric, will is also presented. The new technology allows washing machines to save electricity consumption up to 20%, save water and reduce noise up to 30%, while greatly improving the cleaning ratio.

Also displayed are Haier's latest innovations in energy-efficient, frequency, fluorine-free conversion air conditioners which save an impressive 5.2 Kilowatts/hour of electricity and can reduce CO2 emissions by 1.7 kilograms.

Although we put a strong emphasis on innovation at Haier, we realize that protecting our natural resources and the environment are just as important for a sustainable future. By producing products such as our energy saving air conditioners and refrigerators, Haier is demonstrating its commitment to create a better, greener home for tomorrow, said ZHANG Tieyan.

Also debuting at SINOCES is the first completely wireless LED 3D television. The television is powered wirelessly from a distance using WiTricity's wireless electric power transfer technology. This is the first time both wireless and 3D technology has been combined into a television and serves as another milestone for the industry.

About Haier Group Co. Ltd

Founded in Qingdao, Shandong province, China, in 1984 under the leadership of ZHANG Ruimin, its current Chairman and CEO, Haier is the No. 1 home appliances brand in the world. Haier products are distributed in more than 160 countries and regions in North America, Europe, the Middle East, Asia and Africa. Global revenues amounted to RMB 124.3 billion (USD18.2 billion) in 2009, the profit growth is 10 times more than revenue growth. Haier employs more than 60,000 people, including 10,000 outside China.

For more information, please contact: Ms. Zhang Bin Haier Group Co. Ltd. Tel: +86-532-8893-6105 Email: zhangbin@haier.com Mr. Simon VERICEL Hill and Knowlton China Tel: +86-10-5861-7570

SOURCE: Haier Group Co. Ltd

CONTACT: Ms. Zhang Bin, Haier Group Co. Ltd., +86-532-8893-6105, orzhangbin@haier.com ; Mr. Simon VERICEL, Hill and Knowlton China,+86-10-5861-7570