QINGDAO, China, May 14, 2010 /PRNewswire/ -- Haier, the world's largest white goods brand, leads the Home Network Standard Industrialization Alliance that was recently granted an international standard for its innovative U-Home technology for networked home appliances by the International Electrotechnical Commission (IEC). Project IEC 62514, Multimedia Gateway In Home Networks - Guidelines, submitted by the Alliance, successfully passed the FDIS (Final Draft International Standard) vote at the end of April 2010.

The standard was accepted with 100% approval by the IEC's TC100 (Technical Committee 100) national members whose scope is the standardization of audio, video and multimedia systems and equipment. The newly approved standard describes the general guidelines for typical applications of the home multimedia gateway in home networks supporting IP networking. The document specifies recommended functions and services to be supported by the home multimedia gateway. It also specifies a central management model in home network supporting various interfaces in LAN side and WAN side.

Haier is proud to be part of the first Chinese IEC international standard in the home networking field. It is a testament to our focus on innovation and to making the lives of our customers around the world easier and better by providing revolutionary solutions for everyday life, said Ms. Zhang Tieyan, Director of Haier Global Branding Operation and Haier spokesperson. U-Home technology has now become the standard for home network systems ensuring the seamless use and trade of intelligent home appliances throughout the world.

U-Home, which stands for Ubiquitous Home, accompanies users as they go through their daily lives both in and outside the home. It keeps them connected to the world when at home and connected to their home when outside. By using the internet, mobile communication and fixed telephone connections, U-Home equipped home appliances such as refrigerators, air conditioners, and washing machines allow users to communicate and use them anytime and anywhere remotely. U-Home assists users in many ways, from automatically turning off lights and turning on security systems when leaving home, to monitoring the refrigerator content by cell phone, making grocery lists a thing of the past. When it is time for bed, television and lights are automatically shut off and curtains are drawn automatically. U-Home makes life easier and more convenient than ever before.

About Haier Group Co. Ltd

Founded in Qingdao, Shandong province, China, in 1984 under the leadership of ZHANG Ruimin, its current Chairman and CEO, Haier is the No. 1 home appliances brand in the world and China. Haier products are distributed in more than 160 countries and regions in North America, Europe, the Middle East, Asia and Africa. Global revenues amounted to RMB 124.3 billion (USD 18.2 billion) in 2009. Haier employs more than 60,000 people, including 10,000 outside China.

For more information, please contact:

Ms. ZHANG Bin Haier Group Co. Ltd Tel: +86-532-8893-6105 Email: zhangbin@haier.com Mr. Simon VERICEL Hill and Knowlton China Tel: +86-10-5861-7570 Email: simon.vericel@hillandknowlton.com.cn

SOURCE: Haier Group Co. Ltd

CONTACT: Ms. ZHANG Bin of Haier Group Co. Ltd, +86-532-8893-6105,zhangbin@haier.com; or Mr. Simon VERICEL of Hill and Knowlton China,+86-10-5861-7570, simon.vericel@hillandknowlton.com.cn, for Haier Group Co.Ltd