IRVINE, California, October 29 /PRNewswire/ -- Leaders from the most relevant telecom, broadcast, and IP industry standards bodies and forums will band together at this year's TelcoTV conference and Expo for three days of exhibition and one full day of presentations. The TelcoTV09 Conference and Expo takes place from Nov. 10 through Nov. 12 at the Orange County Convention Center in Orlando, Fla. The Standards Pavilion, featuring ATIS, The Broadband Forum, HomePNA, the Multimedia over Coax Alliance (MoCA(R)), MPEG Industry Forum, Open IPTV Forum, TM Forum, and the University of New Hampshire's InterOperability Laboratory (UNH-IOL), will be located in the TelcoTV Exhibit Hall (North Hall B) - booth #SP215. Via TelcoTV's Standards Pavilion, attendees of the 2009 conference and expo will:

(Logo: http://www.newscom.com/cgi-bin/prnh/20091029/NY01608LOGO )

- Learn about all the latest industry standards pertaining to future of broadcast TV and entertainment being delivered over the Internet and the implications for organizations - Get clarification on which standards bodies are addressing their companies' markets - Learn which standards have been ratified and which have not

For the first time since the inception of TelcoTV eight years ago, the event's organizers, NTCA and TechWeb, have brought together eight key industry forums, each committed to the accelerated development and deployment of high-quality, converged broadband and entertainment services.

Based on research conducted by Heavy Reading presented at last years TelcoTV conference, consumers rated service quality as the No. 1 reason consumers left their incumbent provider, beating out cost and programming. The same is true of this year's Heavy Reading Research survey, with results being revealed by the study's author, Aditya Kishore, on Wednesday, Nov. 11 at noon EST in Room N220G of the Orange County Convention Center. Standards, by definition, are established to ensure high service quality by addressing compliance and interoperability among the hundreds of protocals and devices employed to deliver consistent and reliable television programming.

Standards ensure quality, reliability, efficiency, and a basis for rapid, economical innovation. Consumers benefit from standards with a broad choice of offerings and the positive effects of competition, says Joe Braue, SVP and Group Director, Light Reading, a division of TechWeb. That is why we are excited to have so many pivotal standards organizations represented here at TelcoTV - so that attendees get first-hand information about what each organization is contributing to the rapid rollout of high quality, reliable broadband programming over IP.

On Thursday, Nov. 12, from noon to 2 p.m., seven speakers from eight of the industry forums will present on key trends and issues relating to the current state of TelcoTV. The schedule is as follows:

12:00 Jason Walls -- UNH-IOL Opening Remarks and Welcome 12:10 Monika Gadhammar -- Open IPTV Forum The Open IPTV Forum - Working Towards Globally Standardized IPTV 12:25 Laurie Gonzalez -- Broadband Forum Managing the Evolving Home Network of the BroadbandHome 12:40 Janice Ozguc -- MoCA MoCA, YOUR Standard for Home Entertainment Networking 12:55 David Price -- MPEGIF Convergence Needs Standards 1:10 Richard Nesin -- HomePNA Alliance HomePNA, the TelcoTV Home Networking Standard 1:25 Steve Fleece - TM Forum Standard Frameworks Service Providers Use to Profitably Manage TV Services From Content to Consumers

About Light Reading

Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and focused event company serving the US$3 trillion worldwide communications market. Lightreading.com is the ultimate source for technology and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation.

Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces almost 20 targeted communications events including TelcoTV, Ethernet Expo New York and Ethernet Expo London, The Tower Summit@CTIA, and Optical Expo, as well as focused one-day events tailored for cable, mobile, and wireline executives. Light Reading was acquired by United Business Media in August 2005, and operates as a unit of TechWeb.

About TechWeb

TechWeb (www.techweb.com/aboutus) the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million* business technology professionals actively engage in our communities created around our global face-to-face events Interop, Web 2.0, Black Hat, and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, Wall Street Technology magazines. TechWeb also provides end-to-end services ranging from next-generation performance marketing, integrated media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than US$2.5 billion.

*13.3 million business decision-makers: based on number of monthly connections

About United Business Media Limited (www.unitedbusinessmedia.com)

United Business Media Limited (UBM) is a global media and marketing services company that informs markets and brings the world's buyers and sellers together at events, online, in print, and with the information they need to do business successfully. UBM serves professional and commercial communities, from IT professionals to doctors, from journalists to jewelry dealers, from farmers to pharmacists around the world. UBM employs more than 6,500 people in more than 30 countries. UBM's businesses operating in the US include CMPMedica, Commonwealth Business Media, Everything Channel, PR Newswire, RISI, TechInsights, TechWeb and Think Services. UBM is listed on the London Stock Exchange (UBM.L) and has a market capitalization of US$1.6 billion.

About NTCA

The National Telecommunications Cooperative Association is the premier association representing more than 580 locally owned and managed telecommunications cooperatives and commercial companies throughout rural America. NTCA provides its members with legislative, regulatory, and industry representation; meetings; publications and educational programs; and an array of employee benefit programs. Visit us at www.ntca.org.

CONTACT: Cathi Lane The Zonic Group +1-831-480-2312 +1-818-519-8869 clane@zonicgroup.com

SOURCE: TechWeb

CONTACT: Cathi Lane, The Zonic Group, +1-831-480-2312, or +1-818-519-8869,clane@zonicgroup.com