HONG KONG, February 28, 2011 /PRNewswire/ -- UBM Asia relaunched today AsiaFJA.com (http://www.asiafja.com), the leading B2B trade portal for fashion jewellery and accessories professionals.

"We now offer a faster and simpler interface to find wholesale fashion jewellery and engage with suppliers and manufacturers. Sourcing professionals can expect a better browsing experience with a cleaner design, easier navigation and improved search and save functions," says Jerome Hainz, manager of eBusiness at UBM Asia.

Since 2007 AsiaFJA.com serves as the platform for global buyers and suppliers to trade products across the supply chain - from materials, display and packaging, right up to finished fashion jewellery and accessories. With over 400 suppliers mainly from Asia and over 10,000 registered users, the portal has firmly established itself in the fashion jewellery niche.

AsiaFJA also powers the Online Exhibitor List for Asia's Fashion Jewellery & Accessories Fairs. Its interactive features enable visitors to preview products and exhibitors and establish contacts ahead of attending the shows. The matching service is also provided onsite at the Product Locator Kiosks.

The next Asia's Fashion Jewellery & Accessories Fair will take place in Hong Kong at Asia-World Expo, 3-6 March, 2011. Full show information is available at http://www.AsiaFJA.com

Notes to Editors

1. About UBM Asia (http://www.ubmasia.com)

Owned by UBM listed on the London Stock Exchange, UBM Asia operates in 16 market sectors with headquarters in Hong Kong and subsidiary companies across Asia, including UBM China in Shanghai, Hangzhou, Guangzhou and Beijing. UBM Asia has over 200 products including trade fairs, conferences, trade publications, B2B/B2C portals and virtual event services.

2. About UBM (http://www.ubm.com)

UBM focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities - from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists - with integrated events, online, print and business information products

For press enquiries, please contact: Florence Lam, AsiaFJA, UBM Asia Tel: +852-2516-2136 Fax: +852-3749-7496 Email: FlorenceF.Lam@ubm.com