LONDON, February 25, 2010 /PRNewswire/ -- Business targeting specialist Mardev displayed a live demonstration of its brand new online data delivery tool, Mardev Online, during TFMA 2010.
TFMA took place at Earls Court on 23rd to 24th February, where visitors were shown how easy researching, purchasing and downloading B2B prospects can be using Mardev's DecisionMaker UK, one of the UK's foremost B2B databases.
Mardev Online gives users the ability to define their target audience with recently added selection features, including Drive Time/Drive Distance and Legal Status, Risk Indicator or Years Trading as well as Geography, Business Activities, Job Function/Title, Company Size, Site Status and IT selections.
Zina Manda, director at Mardev, said We are very excited to be able to bring this premium product to market via simple online count engine. Data that was previously out of reach for smaller business users and sales people looking to generate new business leads is now available to all comers regardless of the size of their budget. This is a contact-centric database that will deliver the user to not only the right front doors, but the right desks in the right departments. Previously, minimum order values have made the data inaccessible to smaller users.
Mardev's software was developed by Blue Tahiti Software of Bristol, who conducted the demonstrations at TFMA.
Mardev also discussed their 3 new automated lead generation packages named 'Clever', 'Brilliant' and 'Genius', part of Mardev's Smart Marketing Suite of products. These packages include a huge choice of services including data audits, data enhancement, data matching, multi-touch campaign management, lead scoring and nurturing, consultancy and training that will suit any marketer's budget.
About Mardev
Mardev is one of the UK's leading business information specialists, and is part of Reed Elsevier plc, with offices in Asia, Australia, Eastern Europe, North America, South America and Western Europe. The company has a database of over 30 million names worldwide and provides highly responsive lists and extensive selection criteria for direct marketing, e-marketing and lead generation campaigns.
For more information contact:
Zoe Taylor, Marketing Manager, +44(0)20-8652-4569, zoe.taylor@mardev.com
SOURCE: Mardev
CONTACT: For more information contact: Zoe Taylor, Marketing Manager,+44(0)20-8652-4569, zoe.taylor@mardev.com
Comments