LONDON, May 11, 2010 /PRNewswire/ -- Mardev-DM2, the global marketing and data services division of Reed Business Information, announced today that it has built the most comprehensive, demographic-rich database of information technology decision makers in the world. It also launched a new, custom-built DecisionMaker database that consists of specialty engineering and manufacturing professionals across the Asia-Pacific markets. The sources, DecisionMaker Asia and DecisionMaker IT, are currently available in the US Chicago and New York offices, as well as in the company's London and Asia locations.
Mardev-DM2, the recently formed union of the domestic and international list management and marketing services divisions of RBI, is aggressively enhancing the data sources and services it delivers to business-to-business marketers, so they can effectively target, integrate and track industry-specific marketing campaigns. The fields of IT and engineering are two recently updated examples of the markets in which they focus. Others include human resources and training, manufacturing, electronics and cross-industry segments such as sales, marketing and management.
At Mardev-DM2, we are highly motivated by our customers and prospects to fill in the gaps of their marketing processes, says Zina Manda, Director of Mardev-DM2. When they need demand generation, campaign automation, or greater metrics, we work diligently to enhance our services and partner with the most relevant providers to create a complete source of marketing process management services, and most importantly, the qualified data they need to source in their marketing programs.
The fields of technology and engineering are among the fastest growing industries around the globe, and Mardev-DM2 is well positioned to serve business marketers who develop products and services for these markets across any geographical region. The detailed demographics now available support an unprecedented, sophisticated level of personalization, targeting and customized marketing programs that deliver measurable results and return on investment.
About Mardev-DM2
Mardev-DM2(R) (mardev.com dm2decisionmaker.com) is the global marketing data and services division of Reed Business Information, one of the world's leading providers of business information and services. With offices in London, Chicago, New York, Singapore and Hong Kong, Mardev-DM2 provides unmatched global knowledge and data expertise, lead generation and nurturing programs, as well as custom marketing programs.
Media Contact Mary Miller Mardev - DM2 +1-630-288-8312 mary.miller@reedbusiness.com
SOURCE: Mardev-DM2
CONTACT: Media Contact: Mary Miller, Mardev - DM2, +1-630-288-8312,mary.miller@reedbusiness.com
Comments