LONDON, October 28, 2010 /PRNewswire/ -- Really Simple Systems - http://www.reallysimplesystems.com - the largest UK vendor of Cloud CRM systems, today announces the launch of Really Simple Systems Free Edition; a free CRM ( http://www.reallysimplesystems.com/free_crm.asp) version of the vendor's flagship web-based CRM (http://www.reallysimplesystems.com/) product that gives users the software and hosting for a two-user sales system free of charge, forever. This change in strategy is part of the company's plan to be the largest global Cloud CRM ( http://www.reallysimplesystems.com/release.asp?id=29) vendor in terms of users in the next three years.

Really Simple Systems Free Edition is a complete Sales Force Automation web-based CRM system, including Account, Contact and Opportunity management, sales forecasting and reporting. Really Simple Systems free CRM supports up to 100 Accounts, 100Mb of document storage and users can add more users and storage from $8 a month. John Paterson, CEO of Really Simple Systems, comments, If you've ever been put off Cloud CRM systems because of the cost or complexity, then this is the system for you.

Existing customers with one or two users, who could currently be paying up to $90 a month, can downgrade to the Free Edition as soon as their existing subscriptions end. For those who are paying monthly by credit card, this change will be immediate. Once users reach the limit of what can be achieved within the boundaries of the Free and Premium editions, they can upgrade to Really Simple Systems Enterprise Edition for Marketing, Customer Service Support and the Really Simple Systems API (Application Programme Interface) that was launched in August.

Commenting on what has prompted the company to pursue this new strategy, Paterson says, Cloud Computing offers customers a radical new way to buy sophisticated applications at a low cost. By making Cloud CRM really easy to use, Really Simple Systems can deliver free CRM without the expense of a high touch sales and support process, passing this saving to the customer.

Paterson concludes, Really Simple Systems currently has over 2,000 customers, and the prediction is that we will sign around 10,000 new Free Edition users over the next twelve months. Of those 10,000 we only expect about 1,000 to upgrade to a paid-for system. We're going to make life tough not just for conventional CRM vendors, but for Cloud vendors with high prices and high cost bases.

About Really Simple Systems

Really Simple Systems Hosted CRM is aimed at small and medium sized organizations with between 5 and 200 people who want a straightforward web-based CRM sales, marketing and support system. The hosted model is particularly suitable for companies with multiple locations and sales people who work remotely or at home. Really Simple Systems, winner of the Software Satisfaction Award in 2008 and 2010, is the largest United Kingdom provider of hosted CRM systems with offices in the UK, North America and Australia. Users include the Royal Academy of Arts, the British Library, the Red Cross, NHS and the Department of Health as well as many small and medium sized companies.

For further information, please contact: John Paterson Really Simple Systems Tel +44(0)1730-823300 Max Deeley / Krista Le Beau itpr Tel +44(0)1932-578-800

SOURCE: Really Simple Systems

CONTACT: For further information, please contact: John Paterson, ReallySimple Systems, Tel +44(0)1730-823300; Max Deeley / Krista Le Beau, itpr,Tel +44(0)1932-578-800