ORLANDO, Florida, December 2, 2010 /PRNewswire/ -- Multiple myeloma is one of the cancers that leads the way in this new approach to treatment. Hear directly from doctors and patients leading the way at a science journalist's workshop on the new paradigm of CONTINUOUS (maintenance) treatment for multiple myeloma, hosted by the International Myeloma Foundation (IMF), with Brian Durie, MD chairman of the IMF discussing myeloma's growing incidence worldwide and how novel therapies provide a roadmap for treatment blood cancers; including comments from the two leading physicians on the latest data presented at the American Society of Hematology (ASH) congress that support this approach: Prof. Antonio Palumbo (University of Torino, Italy) and Dr. Philip McCarthy (Roswell Park Cancer Institute, New York).

What: Continuous Therapy in Multiple Myeloma - Science Media Workshop

When: Monday, December 6th / 6:30 p.m. - 8.00 p.m. EST

Where: http://event.on24.com/r.htm?e=262892&s=1&k=33AA115A4D14627D12E5047EDDAEB112

How: Archived online, and available to access starting on Tuesday, December 7th at 12:00 a.m. EST -- Simply log on to the web at the address above.

Contact: Natalie Murphy- nmurphy@webershandwick.com - C: +1 917-860-0097

The International Myeloma Foundation is the oldest and largest myeloma organization, reaching more than 195,000 members in 113 countries worldwide. A 501(c)3 non-profit organization dedicated to improving the quality of life of myeloma patients and their families, the IMF focuses in four key areas: research, education, support, and advocacy. To date, the IMF has conducted more than 200 educational seminars worldwide, maintains a world-renowned hotline, and operates Bank on a Cure(R), a unique gene bank to advance myeloma research. The IMF can be reached at (800) 452-CURE. The global website is http://www.myeloma.org.

Minimum Requirements to listen to broadcast: The Windows Media Player software, downloadable free from http://www.microsoft.com and at least a 56Kbps connection to the Internet. If you experience problems listening to the webcast, send an E-mail to: webcast@multivu.com.

SOURCE: International Myeloma Foundation

CONTACT: Natalie Murphy, nmurphy@webershandwick.com or C: +1-917-860-0097