Psychology

Does orange juice taste sweeter if it's a brighter orange? A new study in the March issue of the Journal of Consumer Research finds that the color of a drink can influence how we think it tastes. In…

An experiment in which people eat soup from a bottomless bowl? Classic! Or mythological: American Sisyphus. It really happened. It was done by Brian Wansink, a professor of marketing and nutritional…

Can you judge a man's faithfulness by his face? How about whether he would be a good father, or a good provider? Many people believe they can, according to a University of Michigan study published…

Is morally-motivated choice different from other kinds of decision making? Previous research has implied that the answer is yes, suggesting that certain sacred or protected values are resistant to…

Three new studies by a University at Buffalo psychologist offer the first known evidence that some people anxiously expect that they will be rejected by others because of their physical appearance,…

Nobody questions that the color of our eyes is encoded in our genes. When it comes to behavior the concept of "DNA as fate" quickly breaks down -- it's been long accepted that both genes and the…

In the real world, currency and production are not a zero-sum game that someone needs to control and in social currency, it is much the same, according to social psychologists. Investing in the…

Halloween is one of the few holidays centered around children. When else can students come to school dressed like astronauts, monsters and witches, or ring strangers’ doorbells to ask for candy? But…

In the 1970s, two major advances happened and they led to a renewed desire for the simpler time of folklore: GMO insulin and the Concorde supersonic jet. Though English activists hadn't invented the…

Many people want to feel secure in a relationship but that does not mean people perceive it the same way. It is a bit of a moving target, finds new survey results. Some feel that confidence in the…