Science 2.0

Hank Campbell

Hank Campbell

I founded Science 2.0® in 2006 and since then it has become the world's largest independent science communications site, with over 300,000,000 direct readers and reach approaching one billion. Revolutionizing the way scientists Communicate, Part…
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The Psychology Of Why You Want To Know The Plot Of Star Wars VII

The Psychology Of Why You Want To Know The Plot Of Star Wars VII

You want to know what movies are about - and that is why spoilers related to the upcoming "Star Wars" movie and "Avengers 2" and whatever else are so popular.Hey, you knew how the RMS Titanic met its demise, and you still watched a movie about it, notes Rich Goldstein in The Daily Beast.  I didn't, but most of you did. And Shakespeare knew you wanted to know, that is why you read The Tragedy of Romeo and Juliet and not The Mystery Of Romeo and Juliet.I know how The Grapes of Wrath is going to end, I still read it over and over again.

None Of The Above: A Science Show The Whole Family Will Enjoy

None Of The Above: A Science Show The Whole Family Will Enjoy

If you, like me, want to enjoy some science with your kids and not feel pushy about it, National Geographic has a terrific program coming out this evening. My kids can't get enough of None Of The Above which debuts at 9 PM tonight.Host Tim Shaw gets right to it and kids like that. He has the two episodes we saw moving at full-speed.The premise is simple; Tim presents a fun or clever twist on a seemingly intuitive experiment and asks people what they think will happen. He even provides them with the answer, in the form of multiple choice responses - but watch out for those choice "D: None Of The Above" picks that give the show its name. 

Non-GMO Beer: For The Anti-Science Hippie Alcoholic In You

Non-GMO Beer: For The Anti-Science Hippie Alcoholic In You

Peak Organic Brewing Co. has announced that it has become the first brewer to receive Non-GMO Project verification for its beer.They believe this makes their product more 'pure' than beers which contain grains that have instead been randomly mutated and hybdrized over thousands of years.

The Science Of Romantic Comedy Behavior: A Love Ode To Weak Observational Studies

The Science Of Romantic Comedy Behavior: A Love Ode To Weak Observational Studies

Robin Thicke may have sung "Blurred Lines" and appeared in a teenage fantasy video with a lot of naked women, but when a photo was revealed of him in a suggestive situation with another woman, he found that the line was actually not all that blurry to his wife.(1)
What changed? She had been fine with his canoodling before. He has no idea and men meeting women across the nation are just as confused about where their blurred lines are. 

Iron Deficiency Does Not Cause People To Become Vegans

Iron Deficiency Does Not Cause People To Become Vegans

Statisticians have a rule of thumb for calibrating claims made in humanities and science papers alike. Andrew Gelman, for example, talks about statistical significance filter - "If an estimate is statistically significant, it’s probably an overestimate." A good thing to remember when you read weak observational studies, psychology surveys and, in modern times, a shocking number of epidemiology papers.For health, you can use a different rule of thumb: Does Joe Mercola sell it?If he does, it is probably suspect.

Is Wind Turbine Syndrome A Real Thing?

Is Wind Turbine Syndrome A Real Thing?

Here's an intellectual puzzle; which is more real, the viability of wind power as anything more than a sustainable gimmick or Wind Turbine Syndrome?

Energy Secretary Ernie Moniz Is Climate Friendly - Because He Supports Energy Science Activists Don't

Energy Secretary Ernie Moniz Is Climate Friendly - Because He Supports Energy Science Activists Don't

While former Energy Secretary Stephen Chu is a fine scholar, he seemed to be lost when it came to drafting a federal energy policy that was evidence-based.It's easy for an academic to postulate that $9 a gallon gas will be 'good' for us but when it comes to managing a national constituency, including a lot of people who will be ruined by expensive gasoline, there has to be some real thought before actions are taken. Government is not a sandbox.

A BitTorrent For Electricity

A BitTorrent For Electricity

On a per capita electricity production basis, environmentalists are winning the war on energy
Electricity for all, which was once considered the goal of technological progress, is now treated like a giant step on the road to an ecological Apocalypse. As a result, we've increased regulation and decreased generation and the price per kilowatt-hour has gone up and supply per capita has gone down. We can thank a confluence of bad ideas, chiefly subsidies for inefficient and expensive green alternatives, penalties for coal and natural gas, and a war on nuclear science.

If You Are Scared Of BPA, JAMA Will Make You Happy

If You Are Scared Of BPA, JAMA Will Make You Happy

Human exposure to bisphenol A (BPA) has recently been linked to negative health claims, like a decline in reproductive function in adults and stunted neurodevelopment in children, and so people consumed with the 'natural' fallacy have been up in arms about it.  It hasn't quite become 'BPA causes autism' hysteria, like they did with vaccines, but it is getting close. 
Naturally, companies have listened to the nocebo worries of the natural-obsessed and dutifully created BPA-free products and charged more money for them.