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Hank CampbellRSS Feed of this column.

I founded Science 2.0® in 2006 and since then it has become the world's largest independent science communications site, with over 300,000,000 direct readers and reach approaching one billion. Read More »

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You might know blue whales are an endangered species while pandas are not. Yet there are 25,000 blue whales and only 2,000 pandas.  There are 100,000 sea otters yet they are still classified as endangered. Who drew that line between endangered and not endangered? And why are there suddenly so many more endangered species? A new tiny species might be discovered and someone is immediately petitioning government to declare it endangered, even though there may be lots of them and western ecologists just don't know it.
A recent paper finds that vaccine disinformation is common on social media while a few years ago I had employees watch food documentaries on Netflix and write about their impression and the results in both cases are startling for people who don't realize the extent of the problem. 

Those with conspiracy theories about the modern world can now gain a worldwide audience, using social media and free markets.
If you were long concerned about Russians exploiting American media for their gain, you turned out to be right. But before they were meddling in American elections, they were meddling in American science. The Obama administration Director of National Intelligence warned that Russians were using offshore "donor advised" funds to launder dark money anonymous donations to activists opposing natural gas - Russia's top export. And they did the same thing with food, their second largest export.
A new study shows there is a reason USA Today is the most popular newspaper in America - they won't specify "laparoscopy" when "minimally invasive surgery" gets the point across to more people.

While America leads the world in adult science literacy, that is still with under 30 percent of the population. To really reach the public, we need to use language that won't be a turn-off. Jargon may make us feel smarter, but it makes people who lack the vocabulary feel dumber, and that is a violation of smart journalism.
A U.C. Riverside environmentalist is sounding the alarm about your commute. 

Professor David Volz and colleagues hand-picked 90 commuter students who were given silicone wristbands to wear for five days. The goal was to find organophosphate esters on the wristbands, because some papers link those to harm in zebrafish and some epidemiologists will link anything to anything in humans.  They found one, TDCIPP - chlorinated tris - at higher levels and speculate that it is oozing out of car seat foam and into our bodies.

Just correlation, no testing
I got an email from an analytics group pitching an article about Valentine's Day movie results. 

It promised:

"If you’re planning to celebrate Valentine’s Day by watching a romantic film you’ll probably end up watching Isn’t It Romantic, according to the latest" blah blah blah (which) "analyzed Google Trends data of IMDBs list of ‘100 romantic films for Valentine's Day’ to reveal which films were the most popular in February 2019.