Health interventions to increase exercise in older people are making senior citizens a giant class in a way we don't do with other demographics - in the modern world there is a big difference between someone 65 and someone 80, it is not simply 15 years, but advertising treats everyone with gray hair the same, yet don't do it with Generation X and Millennials.

To learn about effective exercise awareness, psychologists at Northumbria University surveyed some 144 participants aged 65 to 95 who completed questionnaires about their current health and wellbeing, vitality, motivation to exercise and barriers to exercise.

Age was shown to have the biggest influence on both motivators and barriers to exercise. Individual factors such as health constraints, a negative mind-set, social constraints and age appropriateness were all contributing factors to the amount of exercise undertaken.

Speaking at the Annual Conference of the British Psychology Society being held in Liverpool, Dr. Mark Moss, Head of the Psychology Department, said, "There may have been a tendency to see all those aged over 65 as one homogeneous group when it is clear there are significant differences. With our aging population it's vital that new health messages aiming to promote exercise to older adults must tailor their information so it takes in to account the differences between 'young' older adults and 'older' older adults. Furthermore, it is essential that we recognize the importance of individual differences in motivators and barriers to exercise so that personalized programs can be designed. One size does not fit all!" 

Full poster presentation title: Why won't they exercise more? Understanding Factors that Impact on Interventions in the Elderly