LONDON, November 30 /PRNewswire/ -- Oakthrift Corporation Limited, the company behind a number of well known branded home and garden products successfully introduced Plant-It(R), the paper that grows into flowers last year to the UK Market will be launching a new range of Plant-It(R) Cards that will grow into Herbs.
Plant-It(R) paper is made from a unique manufacturing process which impregnates paper made from recycled cotton with seeds. When planted, each handmade seed paper sheet acts like mulch to retain moisture for the seeds. So when someone has finished with the card they simply plant it indoors or outside following the simple instructions included, and they will be amazed at how it will grow into beautiful flowers or herbs.
Following the strong growth in the Grow your own market, Homebase were quick to recognise the uniqueness of the product and as a result of a very successful test in 220 stores, the DIY Store has now ranged the concept as a permanent fixture in 330 stores. From the new year a range of Plant-It(R) cards will be available that grow into herbs.
Group Sales director, Anthony Freedman commenting on the success of the test said, Homebase are extremely pleased with the results of the recent test which beat all expectations and it is not surprising why they have ranged such a brilliant product so quickly. Governments around the world are encouraging everyone to recycle, so what could be better than to send someone a card that when they have finished with it, the card is merely planted and it grows into flowers. The promotional side of Plant-It(R) was launched earlier in the year through our promotional umbrella division with great success and as a result has given rise to new retail opportunities which we are developing.
Mr Freedman went on to say, There has been an extremely positive reaction from everyone who see Plant-It(R) for the first time and the interest in Plant-It(R) has been truly phenomenal. We are delighted that Homebase is behind our product and we are confident that the range of cards being stocked will sell through very quickly.
The Public's increasing appetite for eco friendly products will ride perfectly on the back of the success of the Grow your own range in Homebase and now shoppers will easily be able to buy Plant-It(R) cards from their local branch of Homebase and fully demonstrates their green credentials when sending family and friends a Plant-It(R) card. Website: http://www.plant-itcards.com
Note to editors:
Plant-It Cards(R) is a registered trademark of Oakthrift Corporation Limited For more information about Plant-It(R) seeded paper, please contact Simon Woolf email: simon@oakthrift.com
The Umbrella Division is one of the UK's leading suppliers of Umbrellas, manufactured to clients exacting specifications and are guaranteed by a full manufacturers no quibble lifetime warranty. Oakthrift has a prestigious list of blue chip customers reads like a who's who of the top 2,000 world class companies.
The Home, Garden Pet Division has the reputation within the industry of introducing exciting innovative product ranges into the UK market that make life so much easier. Oakthrift is the name behind thousands of branded products sold by major retailers every day.
Plant-It(R) Cards is a registered trademark of Oakthrift Corporation Limited
SOURCE: Oakthrift Corporation Ltd
CONTACT: Oakthrift Corporation Limited, Unit 9C Chester Road, Borehamwood,Hertfordshire, WD6 1LT, Tel: +44(0)20-8327-0222
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